View Tours and Travels Business Intelligence Project no Plagiarism please read the file for ch 2 and BI introduction will help you too…………………

View Tours and Travels Business Intelligence Project no Plagiarism please read the file for ch 2 and BI introduction will help you too……………………………………………………………………………… Thinking about the types of business that takes place on a daily basis, describe several types of data you may encounter and collect. Give specific examples that would apply to your business. For these different types of data, what do you want to do with it? What type of analysis might you conduct? What is the purpose of collecting this data? Looking at the different types of charts described in this chapter, what charts(graphs) do you think would best represent the data you’re analyzing? Why? List at least 3 things you want to consider including on your business dashboard. Describe why these items are important to monitor regularly. Include a drawing illustrating your potential dashboard. You don’t need actual graphs, you can insert and resize shapes in Word, and label them. Business Intelligence Project, Chapter 2
Using the Business Intelligence Project you started in chapter 1, insert a manual page break at
the end of the document to start a new page.
For this section, you will be describing different types of data your business may want to collect
in the process of doing business, how you might analyze and visualize that data, and how you
might monitor that data on a continual basis.
More specifically:
1. Thinking about the types of business that takes place on a daily basis, describe several
types of data you may encounter and collect. Give specific examples that would apply to
your business.
• For these different types of data, what do you want to do with it? What type of
analysis might you conduct? What is the purpose of collecting this data?
• Looking at the different types of charts described in this chapter, what
charts(graphs) do you think would best represent the data you’re analyzing?
Why?
2. List at least 3 things you want to consider including on your business dashboard.
Describe why these items are important to monitor regularly. Include a drawing
illustrating your potential dashboard. You don’t need actual graphs, you can insert and
resize shapes in Word, and label them.
When you have finished, save your document (It should include the pages from chapter 1.)
and submit it in the Chapter 2 Business Project submission box. The document should
continue using the same footer created in chapter 1.
Remember to continue with the same formatting you used in the first chapter:
•
•
•
•
•
Times New Roman, 12 point font
One-inch margins
Double spaced, no extra space before or after paragraphs
Correct spelling and punctuation
Complete sentences, One-half inch first line paragraph indention.
Business Introduction
View Tours and Travels is a tour company that aims at providing the best services to its
clients all over the world. There has been a gap in the tours and travel industry especially during
the festive seasons where most people look for destinations to spend the holidays, hence the idea
for this company (Elegantjbi.com, 2019). The company makes it easier for people to travel to
various destinations in the world by booking flights, securing accommodation, food and
recreation activities.
The company is accessible through the official website as well as application software
that give various suggestions based on what the client’s needs may be. A database with details on
various destinations such as flight prices, types of food and recreational activities in a specific
area are provided making it easier for people to decide on their ultimate holiday destinations
(Elegantjbi.com, 2019). These tools improve operations, enhance decision making and ease
access of data needed by the clients.
View Tours and Travels has 15 branches all over the world employing 1200 people
collectively. The head office is located in New York. The company generates, collects and
analyzes a large volume of data and uses holiday travel forecast to find out the demand of the
available destinations. Prices vary with seasons since there is more demand during holidays.
However, discounts and offers are also awarded to clients once they meet a certain threshold.
The most important task in this business is analysis which needs to be up to date in order
to monitor targets, communicate with potential clients, keep track of performance and forecast
trends for new interesting destinations (Elegantjbi.com, 2019). The company, therefore,
understands the customer demographic making it easy to reach out in case of marketing.
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References
Elegantjbi.com. (2019). Business Intelligence Tool | BI Tool | BI Software | ElegantJ BI. [online]
Available at: https://www.elegantjbi.com/ [Accessed 17 Jan. 2019].
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