MGT448 Phoenix Starbucks Wins Key Trademark in China Case Analysis Purpose of Assignment At times, multinational corporations encounter in-country issues

MGT448 Phoenix Starbucks Wins Key Trademark in China Case Analysis Purpose of Assignment

At times, multinational corporations encounter in-country issues that if not properly addressed, could place the viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so management can employ an effective solution to the problem. An in-depth analysis of this assignment will provide students with a good understanding of the potential issues involved.

Assignment Steps

Starbucks Wins Key Trademark Case in China (Ch. 2, p. 56)
Materials
International Business: Competing in the Global Marketplace, Ch. 2: National Differences in Political, Economic, and Legal Systems

Prepare a minimum 700-word analysis addressing the following:

Analyze the legal, cultural, and ethical challenges encountered by the global business case you selected.
Determine the various roles host governments played in this particular global business operation.
Summarize the operational challenges global managers faced as illustrated in your selected case.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment Multinational Corporations Case Study
Grading Guide
MGT/448 Version 9
Global Business Strategies
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Multinational Corporations Case
Study Grading Guide
MGT/448 Version 9
Edited in accordance with University of Phoenix® editorial standards and practices.
2
Multinational Corporations Case
Study Grading Guide
MGT/448 Version 9
Individual Assignment: Multinational Corporations Case Study
Purpose of Assignment
At times, multinational corporations encounter in-country issues that if not properly addressed, could place the
viability of the company at risk. Thus, it is important to promptly recognize and understand these threats so
management can employ an effective solution to the problem. An in-depth analysis of this assignment will
provide students with a good understanding of the potential issues involved.
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not
Met
Comments:
Selected one of the following cases from the
textbook:
• Starbucks Wins Key Trademark Case in
China (Ch. 2, p. 56)
• Ethical Issues at Apple (Ch. 5, p. 132)
• Corruption At Daimler (Ch. 5, p. 136)
Analyzed the legal, cultural, and ethical
challenges encountered by the global
business case the student selected.
Determined the various roles that host
governments played in the particular global
business operation the student selected.
Summarized the operational challenges that
faced global managers as illustrated in the
student’s selected case.
The analysis is a minimum 700 words in
length.
Writing Guidelines
Organization
The tone is appropriate to the content and
assignment.
The introduction provides a sufficient
background on the topic and previews major
points.
Paragraph transitions are present, logical, and
maintain the flow throughout the paper.
Met
Comments:
3
Multinational Corporations Case
Study Grading Guide
MGT/448 Version 9
The conclusion is logical, flows from the body
of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Total
Available
Total
Earned
3
#/3
10
#/10
4

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