Saudi Electric Company Vision and3 Mission Statements Review the Vision and Mission Statements of Saudi Electric Company (SEC) https://www.se.com.sa/en-us/
Saudi Electric Company Vision and3 Mission Statements Review the Vision and Mission Statements of Saudi Electric Company (SEC) https://www.se.com.sa/en-us/Pages/OurVisionAndMissionAndValues.aspx or choose an organization in KSA.
Compare the mission and vision statements of SEC or company you selected with the characteristics chart on p. 83 of your textbook. Identify whether each of the features is present, or not and explain any gaps in the mission and vision statements that are revealed in this comparison.
Do the Mission and Vision statements link individual, team, and organizational performance? Which of the ideal mission and vision statement characteristics are the most important to the company and why. Explore the gaps identified and indicate how these gaps may affect performance.
Direction:
* APA style guidelines
* citing references as appropriate and cite inside the text
* Submit your findings in a 4-5 page document, not including the cover and reference pages Chapter 3 • Performance Management and Strategic Planning
83
Y/N
Characteristics
Basic product/service to be offered (does what)
Primary markets or customer groups to be
served (to whom)
Unique benefits, features, and advantages of
products/services (with what benefits)
Mission statement/Summarizes the
organization’s most important reason for
its existence
Technology to be used in production or delivery
Fundamental concern for survival through
growth and profitability
Managerial philosophy of the firm
Public image sought by organization
Self-concept of business adopted by employees
and stockholders
Brief—so that employees can remember it
Verifiable-able to stand the reality test
Bound by a timeline—specifies a timeline for
fulfillment of the various aspirations
Current-updated on an ongoing basis
Focused—lists a few (3–4) aspects of
organization’s performance that are important
to future success
Understandable—written in a clear and
straightforward manner so that they are
understood by all employees
Inspiring-makes employees feel good about
their organization’s direction and motivates
them to help achieve the vision
Stretch-goal not easily attained
Vision—Statement of future aspirations
* PepsiCo. (2011) Our Mission and Vision. Retrieved March 3, 2011 from: http://www.pepsico.com/Company/
Our-Mission-and-Vision.html 2011, PepsiCo, Inc. Used with permission.
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