Business Message Assignment 46. Follow the instruction to write 1page discussionAll the work must be originalTurn it in report is required Module 5: AIDA M

Business Message Assignment 46. Follow the instruction to write 1page discussionAll the work must be originalTurn it in report is required Module 5: AIDA Model
AIDA Model
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NOTE: If you are using the online version of the book, flip back to a page to see the assignment.
As we’ve seen throughout the course readings, discussions & assignments, knowing & understanding your audience
is imperative. Identifying your audience, learning about their wants & needs, & anticipating their reactions (including
emotional ones) are important steps to developing sound, persuasive business messages.
Once you’ve identified your audience for a message, you need to determine how best to utilize these 4 essential
strategies:
1. Framing your argument,
2. Balancing logical & emotional appeals,
3. Reinforcing your position, &
4. Anticipating objections
These strategies will look familiar from ENG 102, which required you to write different types of arguments for various
issues. You can now use these familiar strategies when writing business messages. The principles of argument are
the same even though your audiences & topics differ. Providing reliable, specific evidence to support your argument
is critical for persuading your audience. We’ll address this further in the next discussion.
An excellent tool for developing persuasive business messages is the AIDA-Attention, Interest, Desire, Action-
model. Although the AIDA model is primarily used with the indirect approach, it is equally effective for messages
using the direct approach. Ch 10 provides a helpful breakdown of how to use the 4 strategies listed above in
conjunction with the AIDA model. See Figure 10.4 for a comparison of ineffective & effective persuasive business
messages.
For Discussion:
You will develop your skills with the AIDA model by analyzing & revising a sample business message.
Part A: Under Practice Your Skills on p 309 of Ch 10, complete the analysis & revision for Message 10.B: Message
Strategies: Sales Messages. Apply the AIDA model in your analysis & revision of the message.
Part B: Reply to at least 2 students’ posts discussing what aspects of their analyses & revisions gave you a new
perspective on the message. Comment on what you can apply from this exercise to your proposal for Project 3. Cite
specific examples to explain. (Minimum 75 words for each reply.)

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