Survey Assignment Monkey Platform In this week’s Survey Assignment, you will be creating a free account and programming a short survey on the SurveyMonkey

Survey Assignment Monkey Platform In this week’s Survey Assignment, you will be creating a free account and programming a short survey on the SurveyMonkey platform. Your survey will be short because the free version limits you to 10 questions!

The SurveyMonkey website has a plans and pricing grid: https://www.surveymonkey.com/pricing/

Pick one row from the grid and explain why a marketing researcher would be willing to pay money each month to use one of the paid plans in order to get that feature. Two rules:

You can’t pick one of the first three rows
You must pick a row that hasn’t been picked by your classmates who have already posted (or which has been picked the fewest number of times)

I want to know what feature is on that row, examples of how that feature is important in a marketing research survey, and some level of a return-on-investment (ROI) showing why it’s worth it to the researcher to pay for that feature.

For example, one of the rows/features is “Advanced Survey Logic (branching, block rotation, custom variables)”. If picking that row/feature, I would expect you to explain what “branching” is in a survey, and how “block rotation” and “custom variables” would be used in a survey. It costs $99 per month to get that feature – that’s about $1,200 annually. Explain why the data you get from that feature makes it totally worth it. And I do hope that at least somebody chooses this row/feature. You will earn my esteem if you do!