Southwest Airlines and American Airlines SWOT Analysis SWOT analysis – internal analysis and environmental analysis.*****Analyzing both airlines with a foc

Southwest Airlines and American Airlines SWOT Analysis SWOT analysis – internal analysis and environmental analysis.*****Analyzing both airlines with a focus on domestic flights. *****Southwest Airlines is the largest low-cost carrier in the world and is one of the major airlines in the United States. Its strategy is to capture market share by offering affordable tickets for direct routes between popular destination cities (for example, Albuquerque to Denver, Denver to Phoenix, Phoenix to Las Vegas, and so on). American Airlines is the world’s largest airline across several metrics, including fleet size, revenue, number of passengers, passenger mileage, and number of destinations served.Product: Domestic flights (passengers)
Research plan: For this project, we will be collecting secondary data (as primary data would be incredibly difficult to collect) and focus heavily on quantitative research as we will be identifying the relations between many variables. We will use formal literature evaluation focusing on previously conducted market research and peer-reviewed literature and studies published in academic journals.