BBA2026 Columbia Southern Social Media Public Relations Campaign Paper For this assignment, you will investigate a social media public relations (PR) campa

BBA2026 Columbia Southern Social Media Public Relations Campaign Paper For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some
examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be
national or can be local to your area.
In this assignment, you will need to include the following components:
 Provide information about the social media platform.
 Provide information about the organization and its campaign.
 Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything,
can the organization do to improve PR through social media?)
You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an
“About Us” page) will be accepted for this assignment as a valid, academic source.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment
should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.