AGB Food Questionaire and Study Product Discussion See attachment. This is a two-part assignment. My study product are cass chips. Use the example question
AGB Food Questionaire and Study Product Discussion See attachment. This is a two-part assignment. My study product are cass chips. Use the example questionaire document to help you with the assignment #6. For assignment #5 I would just do a page or so. Questionnaire No.___
To get started, I would like to ask you a few questions about your shopping habits. There are
no ‘right’ or ‘wrong’ answers and your responses will be kept confidential.
You can use this document to create your own questionnaire. If you do change the
format to letter (Page layout → Size→ Letter)
1. Are you responsible for chocolate shopping in your household?
YES, ALWAYS ______
YES, SOMETIMES_____
NO, NEVER ______
2. When purchasing chocolate do you use certain quality labels and seals of approval
to make your purchase decision?
YES
______
NO
______
3. When purchasing your chocolate do you use certain brands to make your
purchase decision?
YES
______
NO
______
4. How often do you eat chocolate?
Daily __ Weekly __ Monthly __ Less than monthly __ Never __
5. Several attributes may be important to you when you purchase chocolate. Please
indicate how important each of the following attributes is to you when you
purchase chocolate. (circle the answer: 1 = not important and 5 = very important)
Attributes
Not
important
1
2
1
2
1
2
1
2
1
2
1
2
1
2
1
2
1
2
Price
Flavor
Organic
Cocoa content
Fat content
Brand
Nuts or fruits
Fair Trade
Nutrition label
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
Very
important
5
5
5
5
5
5
5
5
5
6. What comes into your mind when you think of fat free chocolate?
____________________________________________________________________
7. How much do you like the following brand names for fat free chocolate?
Attributes
Choc-o-bomb
Free-free Choc
Cadbury’s cal-low
ChocNoChub
Favo Choc
Lindt free
Hershey’s free
Crazy chocy
Not at all
1
2
1
2
1
2
1
2
1
2
1
2
1
2
1
2
1
3
3
3
3
3
3
3
3
Very much
4
5
4
5
4
5
4
5
4
5
4
5
4
5
4
5
Questionnaire No.___
8. You may hold certain attitudes and knowledge regarding chocolate. Please use the
following to express them.
In the following you will see two corresponding statements. Please tick the box which
describes your attitudes and knowledge regarding chocolate appropriately. Tick the box
so close to the term that it corresponds to your judgment. For example, if you are of the
opinion that the chocolate is excellent, tick the box as follows:
Chocolate is excellent
X
Chocolate is poor
Chocolate is my favorite
candy.
I like chocolate very much.
I am very positive about
chocolate.
Chocolate is excellent.
Chocolate is desirable.
I’m extremely familiar
with chocolate.
I have had a great deal of
experience with chocolate.
I have had a lot of exposure
with chocolate.
Chocolate is my least favored
candy.
I dislike chocolate very much.
I am very negative about
chocolate.
Chocolate is poor.
Chocolate is undesirable.
I’m extremely unfamiliar with
chocolate.
I have had no experience with
chocolate.
I have had no exposure
with chocolate.
9. In the following you will see two corresponding terms. Please tick the box which
describes how you perceive chocolate appropriately. Tick the box so close to the
term that it corresponds to your judgment. For example, if you are of the opinion
that chocolate is appealing to you, tick the box as follows:
6 Appealing
X
Unappealing
If you are of the opinion that chocolate is was somewhat appealing, you should tick the box
as follows
6 Appealing
X
Unappealing
To me chocolate is…
1
Important
Unimportant
2
Boring
Interesting
3
Relevant
Irrelevant
4
Exciting
Unexciting
5
Mean nothing
Mean a lot to me
6
Appealing
Unappealing
7
Fascinating
Mundane
8
Worthless
Valuable
9
Involving
Uninvolving
10
Not needed
Needed
2
Questionnaire No.___
This is the final part of the survey. I would like to have some background information about
you, as this is a critical part of our analysis. This is an anonymous survey and your name is
in no way linked to your responses. In addition, all of this information will be treated as
confidential. Results of the survey will be in aggregate form and for research purposes only.
10. What is your gender?
Male _____ Female _____
11. What is your age? _____ years
12. How many people live in your household, including yourself? (If you are a student,
do not include your parents or roommates):
# _____
13. Are children under the age of 12 present in the household?
YES _____ NO _____
14. Are you a student?
YES, graduate student _____ YES, undergraduate student _____ NO _____
15. What is the highest level of education you have completed?
High School Diploma
Some college
Technical School Diploma
Other:
Bachelor’s Degree
Master’s Degree
Doctorate
__________
__________
__________
__________
__________
__________
__________
16. Please indicate your approximate annual household income before taxes:
Under $2.000
$ 5.000 – $ 6.999
$10.000 – $11.999
$15.000 – $19.999
$25.000 – $29.999
$35.000 – $39.999
$45.000 – $49.999
$60.000 – $74.999
$90.000 – $104.999
$ 2.000 – $4.999
$ 7.000 – $ 9.999
$12.000 – $14.999
$20.000 – $24.999
$30.000 – $34.999
$40.000 – $44.999
$50.000 – $59.999
$75.000 – $89.999
$105.000 and over
Thank you for your participation!
If you have any further suggestions or comments, please enter them into this box:
3
CassChips are chips made from cassava. Cassava is rich in fiber as well as in vitamins
and other nutrients. This makes it have a myriad of benefits if fried to make chips. Despite
the fact that it may contains a lot of fats due to the frying it still has many benefits than
potato crisps
my product
Assignment 5
In my questionnaire among other techniques, I have used Likert scales and the free elicitation technique.
• Pick some methods that we discuss in Week 4 and describe why you decide to use them to research (projected)
success of your study product.
• Describe the methods you want to use in your own words and explain how to use them.
Example Techniques to use: Unidimensional Scaling (LIKERT-
scale), Health and Taste Attitude Scales , Multidimensional
scaling, Semantic differential, Fishbein-Model,
Trommsdorff-Model , Staple Scales
Assignment 6
Create the first draft of your questionnaire consisting of at least 20 questions, using some of the methods covered in
class.
You can use the example questionnaire I created to get started with your own questionnaire.
• Describe how you will collect your data, i.e., distribute your questionnaire.
I have attached the example questionaire for this assignment.
Purchase answer to see full
attachment
