MKG530 Grantham Conducting and Analyzing Focus Groups Results Assignment Context/overview: This week, we looked briefly at marketing research tools. One po
MKG530 Grantham Conducting and Analyzing Focus Groups Results Assignment Context/overview: This week, we looked briefly at marketing research tools. One popular tool is the focus group. In your assignment this week, you will read more about conducting and analyzing focus groups, before conducting your own sample focus group. First, locate the following articles through EBSCOhost: […]