BIS303 Phoenix Grand Regency Hotel E Commerce Channels Paper Select a hospitality company in your community and evaluate their presence on e-commerce chann
BIS303 Phoenix Grand Regency Hotel E Commerce Channels Paper Select a hospitality company in your community and evaluate their presence on e-commerce channels in 700- to 1,050-word paper. Contact the general manager to help gather information and use outside resources to assess the following:How well has the company utilized the three types of e-commerce? Is the company distributing information across all business functions? Identify any channels they are not currently taking advantage of that they should be. Determine the strength of their overall e-commerce presence. Format your assessment according to APA guidelines. Week 2 Hospitality Company Assessment
Grading Guide
BIS/303 Version 4
Managing Information Technology in the Hospitality Industry
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Hospitality Company Assessment
Grading Guide
BIS/303 Version 4
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2
Hospitality Company Assessment
Grading Guide
BIS/303 Version 4
Individual Assignment: Hospitality Company Assessment
Purpose of Assignment
During this assignment, students will select a hospitality company they are familiar with and apply the principles
of e-commerce to the business. They will use their evaluative skills to determine how well the company is
utilizing e-commerce across all business functions.
Resources Required
Local hospitality company
Outside resources – company website and e-commerce sites
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
7
#/7
Partially
Met
Not Met
Comments:
The student addresses how well the company
is utilizing the three types of e-commerce.
The student examines how information is
being distributed across all business
functions.
The student identifies any channels that are
currently not being utilized.
The student determines the overall strength of
the company’s e-commerce presence.
The paper is 700 to 1,050 words in length.
Writing Guidelines
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Met
Comments:
3
Hospitality Company Assessment
Grading Guide
BIS/303 Version 4
Writing Guidelines
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/3
10
#/10
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
Additional comments:
#
Comments:
4
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