Coca Cola case study Analysis Case Study Analysis Papers: During the semester, you must write analyses and reflections of an application of the concepts f
Coca Cola case study Analysis Case Study Analysis Papers:
During the semester, you must write analyses and reflections of an application of the concepts from journalism, marketing, or entertainment in these examples. Thus, for each case study, you are essentially analyzing how that example illustrates that you are learning in class. Each paper should analyze a different case study.
Analyze each case study (either one you are aware of or from the list provided) to answer the following questions:
a) what was done and by whom
b) what digital communication technology(s) was used and how (at least 3)
c) what was the effect of the use
d) how what was done relates to what we have discussed in class.
You cannot write about any of the case studies we analyze together in class. You should have at least one illustration to clarify the case studies: illustrations can be visual, audio, and/or video. Each paper should be around 1000 words long(four pages). You must cite course material to explain your analysis. Use APA or MLA style for in-text citations and the reference list.
You can find ideas for case studies attached called “list”
Here is the PowerPoint with an example of an analysis of the television series Heroes (check it out it will help) (attached as powerpoint)
When writing your papers, keep the following rules in mind:
Use concrete rather than vague language.
Use active voice whenever possible.
Avoid overusing there is, there are, it is, it was, etc.
Don’t use two negatives to make a positive without good reason.
Use consistent grammatical form when offering several ideas.
Word order can make or ruin a sentence. If you start a sentence with an incomplete phrase or clause, it must be followed closely by the person or thing it describes.
Place descriptive words and phrases as close as is practical to the words they modify.
Avoid sentence fragments.
For more on these grammatical rules, please visit: https://www.grammarbook.com/grammar/effWrite.asp
Write two analyses and reflections of an
application of the concepts from journalism,
marketing, or entertainment.
Analyze case study to answer the following
questions:
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◦
◦
◦
what was done and by whom
what technology(s) was used
what was the effect of the use
how what was done relates to what we have
discussed in class
Should have at least one illustration to clarify
case studies.
Paper should be 750-1000 words long
Case Study Analysis Papers
Who are they?
What are they doing?
What technologies are they using?
◦ Tim Kring
◦ NBC Universal Television
◦ Universal Media Studios
◦ Expansion of 2006-2007 television series
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◦
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◦
◦
◦
◦
Television
Website
Virtual world
Email
SMS
Digital comics
Graphic novel
Heroes
What technologies are they using?
Television
◦ The Canon
◦ Sponsored by Nissan
◦ Began with high ratings: highest rating for
NBC drama premiere in 5 years
◦ Garnered awards: People’s Choice, AFI
◦ Garnered nominations: Golden Globe,
Emmy
Heroes
What technologies are they using?
Transmedia
◦ Expanded experience/universe: Evolutions
Website
◦ Encouraged fan activities
Message board: 9th Wonders
Games (sponsored by Sprint)
Fan art (rights given to NBC)
Participatory design of characters (sponsored by
Sprint)
Created websites for fictional businesses,
organizations
◦ But all centered off NBC website
Heroes
What technologies are they using?
Virtual world
Email & SMS
◦ Creation of fan group, activities in Habbo Hotel
◦ Messages from characters
◦ Guiding to complete puzzles
Heroes
What technologies are
they using?
Digital comics
◦ Series of stories adding
to, continuing television
content
◦ Distributed via NBC
website
Graphic novel
◦ Digital comics collected
and published
Heroes
What is the effect?
◦ Added to canon of television series
Time constraint of series meant not dealing
with as much of story, universe as fans &
producers desired
Further consumption of canon
◦ Useful for increasing advertising revenue
◦ Fun for fans, more time with object of affection
◦ Heroes was cancelled, but online activities
continue
For diehard fans, more engagement
◦ More advertising revenue for producers
Now being rebooted for a mini-series
Heroes
For these two analysis papers, you cannot write about any of the case studies
we analyze together in class. Examples of campaigns that could be analyzed
are found below — but almost anything you engage with on a daily basis could
provide an example.
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The Walking Dead
Robocop
Red 2
X-Men: Days of Future Past
Elysium
USA Today
The Silent History
WTF with Marc Maron
Geico
WGN
Lay’s Potato Chips
Mountain Dew
New York Times
The Guardian
Washington Post Social Reader
CNN iReports
Fox News uReport
Open Salon
The Daily Beast
National Public Radio
The Avengers
Magnum Ice Cream Bars
Friskies
Bounty
The Hunger Games
Daring Planet
Archer
Serial
Girls with Slingshots
Escape Routes
My Little Pony: Friendship is Magic
Tron: Legacy
Heroes
Lost
Sherlock Holmes
Half the Sky The Game
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Coca-Cola
Radiohead
Bjork’s Biophilia
Lady Gaga
Greenpeace
Case Study Analysis Papers (2) (2)
Criteria
Ratings
Pts
Description of What Was Done By Whom
3.0 pts
5.0 pts
Accomplished
4.0 pts
Mastering
2.0 pts
Beginning
Emerging
5.0 pts
Description of What Technologies were used and How
At least 3 digital communication technologies
7.0 pts
10.0 pts
Accomplished
9.0 pts
Mastering
8.0 pts
Emerging
Beginning
10.0 pts
Conclusion About Effectiveness
10.0 pts
Accomplished
9.0 pts
Mastering
8.0 pts
Emerging
7.0 pts
Beginning
10.0 pts
References Course Material
10.0 pts
Accomplished
9.0 pts
Mastering
8.0 pts
Emerging
7.0 pts
Beginning
10.0 pts
Meets Technical Requirements (Word Count)
Word count: 750-1000 words.
0.0 pts
2.5 pts
Satisfactory
Unsatisfactory
2.5 pts
Meets Technical Requirements (Writing)
5.0 pts
4.0 pts
3.0 pts
Emerging
2.0 pts
Beginning
Accomplished
Mastering
5.0 pts
Meets Technical Requirements (Illustration)
7.5 pts
Satisfactory
0.0 pts
Unsatisfactory
7.5 pts
Total Points: 50.0
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