Columbia Southern Business to Consumer Company Marketing Essay Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) com

Columbia Southern Business to Consumer Company Marketing Essay Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) company
that uses target marketing. Then, you will need to complete the following
list: Briefly introduce the company you have chosen. Gather examples of its activities and products that support its
business model. Remember to properly cite and reference the sources of
information you find. You should have at least two references from
business-related or news websites. Explain each of the four bases for segmenting consumer markets or
each of the five bases for segmenting business markets. In the company you chose, describe which of these bases for
segmenting markets is used, and describe how the selected segmenting
options are achieved. Examine how these factors influence the promotional strategies of
your chosen company. Your essay must be at least four pages in length and double-spaced, not
counting the title and reference pages. All sources used must be referenced;
paraphrased and quoted material must have accompanying citations. Use APA
style guidelines for formatting.