Columbia Southern Sport Fundraising Plan Together Project Section 5 and 6 Feedback to Learner10/27/18 6:46 PM Alvin – You still do not have any research t

Columbia Southern Sport Fundraising Plan Together Project Section 5 and 6 Feedback to Learner10/27/18 6:46 PM

Alvin – You still do not have any research to support your sections 1 and 2. Research will make your argument more compelling. This fundraiser still seems to be for a baseball team. Why should I support your baseball team over others? Please double check your proofreading and you have some other errors in grammar, use your research more throughout.

You should update your sections 1 & 2 and for this unit submit a first draft of sections 3 & 4 (a SWOT and developmental plan and staff members with communications systems if appropriate). Writing should be clear and concise with research support. Sections 3 (2 pages) and 4 (1 pages) should be at least 3 pages. Please see my annotations on your document within blackboard classroom.

Sport Fundraising Plan: Section 5 and 6

Based on your professor’s feedback, make updates to Sections 1–4 of your sport fundraising plan.

Complete Sections 5 and 6 in the sport fundraising template, and submit your updated fundraising plan for grading (Sections 1–6 should be included). Each section should be a minimum of one page in length.

Section 5: Identify the long-term and short-term goals of the fundraising event. These should come from the vision and mission of the organization. Long-term goals should be defined first, and short-term goals should work as the actions or objectives that will assist in achieving the long-term goals.

Section 6: Describe how you will develop your marketing/promotional strategy. Identify the four components of the marketing mix as they relate to your fundraising plan. Label each paragraph with one of the four Ps, and be specific.

Please consider the following as you complete the assignment:
◾Content should be highly relevant, informative, and remain on topic.
◾All assigned tasks should be addressed and proficiently completed.
◾Accuracy should be excellent, and close attention to detail should be clearly evident in all parts of the assignment.
◾Your writing should be clear and concise with excellent use of grammar, spelling, and punctuation Running head: SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
1
Sports Fundraising Plan: Sections Three and Four
Alvin Hayes
Columbia Southern University
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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Section One
The Together Project is an initiative being organized by Brewton Baseball Team.
The initiative involves a fundraiser that will target to raise money for that will
necessitate the baseball team to bring in more young people as a way of nurturing
talent and reducing crime within the community. These funds will be primarily
used to purchase equipment, hire a coach, purchase the team’s uniforms, and meet
other needs of the team.
Beneficiaries of the Campaign
The Together Project campaign will not only benefit the baseball team but
also the Brewton Baseball organization, the sponsoring organization, and the
society at large. The baseball team will benefit in the fact that the campaign will
promote their individuals’ sports talents and skills upon the implementation of the
project’s objectives.
Additionally, Brewton Baseball organization will benefit from the campaign
by promoting its brand. The Brewton Baseball organization will increase its
popularity due to the level at which the baseball team will attain. The reputation of
the organization will enable it to win more rewards that will assist the organization
to accommodate more players, hence promoting the talents of young people.
Moreover, the sponsoring organization will benefit by increasing the
popularity of its brand. The logo that will be put on the players’ jerseys, jackets,
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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team apparel, and bags will be advertising the brand of the company. As the
baseball team plays in different regions and countries, the name of the sponsoring
organization will be spread all over.
The Proceeds
Since the Together Project campaign is aiming at raising funds for
promoting the baseball team, the proceeds will only be used in the Brewton
Baseball program. The primary purpose of the project is to raise the money to
purchase the baseball team equipment, uniforms, and a clubhouse. After achieving
this purpose, the program will also hire a more experienced coach to train the team.
Venue
The sports fundraising event will be held at Brewton Country Club on 19 th
and 20th July 2019. The Brewton Country Club is large enough to accommodate
many participants since it is more spacious. We are expecting about 500 people at
this event. The Country Club has space to host upwards 1000 people. Space
including outdoor and indoor space. In addition, several sports events take place in
this club, and therefore people are aware of its location.
Section Two
Importance of the Fundraising Campaign
The Brewton Baseball organization decided to develop the Brewton Baseball
Program after realizing that several young people are wasting their talents and
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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skills. Several boys between the age of 14 years and 18 years have been charged in
criminal activity due to the robbery in different communities. The Brewton
Baseball organization has considered those challenges to gather boys between the
age of 14 and 18 years to eliminate their idleness as well as promote their talents
through baseball sports (Leonard, 2012). However, the organization is not capable
of supporting the players on their own and therefore has decided to conduct a
fundraising campaign to promote talents and eliminate idleness from the
community.
Promote Talents
Through the fundraising campaign, the talents of young boys will be
promoted. Based on the study that the Brewton Baseball organization conducted, it
has realized that the campaign will produce at least three international plays from
the baseball team. According to the information obtained from previously
developed baseball programs, three players in every eighty members become
international players.
Eliminate Idleness
Through the help of the funds that will be raised from the campaign, several
young people will be acquired in the Brewton Baseball team. This will reduce the
idleness observed in the community among young people. In this case, robbery
among young boys will be reduced, hence saving their life. Therefore, fundraising
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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is necessary to help young people in the community since the Brewton Baseball
organization alone cannot manage to support the players.
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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Section Three
Strengths
The strengths section makes up the first segment of the SWOT analysis.
According to Blayney (2008), it is a section that discusses the internal positive
attributes of a project, the benefits that it will bring, and the leverage that an
organization possesses in relation to the project. One of the strengths associated
with the fundraiser is that Brewton Baseball team focuses on supporting the youth.
Being a project aimed at reducing crime and supporting the youth, the fundraiser
should have support from both the administrators, the members of the general
public as well as, Law Enforcement. The club also has successfully carried out
similar events in the past, which provides it with the much-needed experience to
carry out another event of the same kind. The club has a team of experienced staff
and a large number of volunteers from the community. This will make it easy to
organize the event, gain publicity, and have a large number of willing contributors.
The strengths section makes up the first segment of the SWOT analysis. According
to Blayney (2008), it is a section that discusses the internal positive attributes of a
project, the benefits that it will bring, and the leverage that an organization
possesses in relation to the project. One of the strengths associated with the
fundraiser is that Brewton Baseball team focuses on supporting the youths. Being a
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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project aimed at reducing crime and supporting the youth, the fundraiser will have
support from both the administrators and the members of the general public. The
club also has successfully carried out similar events in the past, which provides it
with the much-needed experience to carry out another event of the same kind.
Weaknesses
Weaknesses are factors or elements that put an organization at a
disadvantage. According to Blayney (2008), these are internal limitations and may
include direct disadvantages or areas that an organization may need to improve in
relation to the implementation of the project. In the case of Brewton Baseball Club,
one key weakness is low cash flows within the club. The club is facing financial
constraints that could make it difficult to successfully organize the fundraising
event. This is because money will be needed to pay the organizing staff, purchase
drinks, and pay for other related services. Disagreements on the club’s directors are
also a key weakness as they are yet to agree on some decisions.
Opportunities
Opportunities are external factors. According to Blayney (2008), they are
factors that raise the chances of success and that are mainly associated with the
strengths that an organization possesses. In the case of Brewton Club, these include
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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positive relations with the community, administrators, and large organizations, the
presence of many large organizations that could be willing to fund the club in
exchange of an advertising contract, and the availability of a ready venue for
organizing the event. (MORE DEVELOPMENT NEEEDED)
Threats
Threats are also external factors. Unlike opportunities, threats are factors
that could limit the chances of success of an initiative (Blayney, 2008). In the case
of Brewton Baseball Club, these could include the presence of other clubs in the
region that could undertake a similar initiative and alternative sports and methods
of marketing that organizations can use in place of sponsorships. For instance, the
internet is clearly a major threat to other methods of marketing as a result of the
low associated costs and the huge popularity (Glucksman, 2017). Poor penetration
of sports in the region and the long time needed for the baseball team to be
admitted into the international competitions could also be a problem.
A plan for the fundraising program
Teamwork will be essential to the success of the planned fundraising event.
According to Kozlowski and Ilgen (2006), it is essential to have a clear definition
of the roles of the personnel involved in a process to promote collaboration and
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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reduce the chances of errors. In this case, a clear line of control and a
communication channel will be put in place to ensure that none of these cases
occurs during the event.
(COST FOR SECRETARY AS WELL AS JOB TASK FOR
VOLUNTEERS)
There will be an organizing committee that will be put in place so as to make
the necessary plans and hire the required items. This committee will be headed by
an organizing secretary who will keep a record of all events and communicate any
necessary information to the members of the team. This individual will also be
responsible for recruiting the volunteers. The event will be coordinated by a master
of ceremony. The club will hire a professional speaker as the master of ceremony
to ensure that all agendas are followed and that the event flows smoothly. This
individual will be responsible for coordinating all the key processes, introducing
the speakers during the event, and making the necessary announcements. The
organizing secretary will also have the privilege to make some announcements and
assist the master of ceremony in coordinating the event. The volunteers will be
sourced from the community’s youth population. There is already many youths
who are willing to take part in the event. These people will be assigned different
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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roles including coordinating the guests and guiding them to their seats and
supplying drinks.
Conclusion
Brewton Baseball Club is planning to organize a fundraiser as it seeks funds
to recruit more youths and nurture more talent. Based on the above SWOT
analysis, it is evident that the club is best placed to organize this event. At the same
time, a team will be put in place to ensure that the event is a success. (MORE
CITED RESEARCH)
SPORTS FUNDRAISING PLAN: SECTIONS THREE AND FOUR
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References
Leonard, R. (2012). Fundraising for sport and athletics. Morgantown, WV: Fitness
Information Technology.
Blayney, D. W. (March 01, 2008). Strengths, weaknesses, opportunities, and
threats. Journal of Oncology Practice, 4(2).
Glucksman, M. (2017). The Rise of Social Media Influencer Marketing on
Lifestyle Branding:
A Case Study of Lucie Fink. Elon Journal of Undergraduate Research in
Communications, 8(2), 77-87.
Kozlowski, S. W. J., & Ilgen, D. R. (December 01, 2006). Enhancing the
Effectiveness of Work Groups and Teams. Psychological Science in the
Public Interest, 7(3), 77-124.

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