Columbia Southern University Sports Marketing Research Proposal Create and submit a word document of the marketing research proposal. The marketing researc

Columbia Southern University Sports Marketing Research Proposal Create and submit a word document of the marketing research proposal. The marketing research proposal should include the following: Problem Statement: briefly describe a problem or an opportunity identified in the SWOT analysis. Research Objectives: briefly describe the various types of information needed to address the problem or Opportunity. Methodology: briefly describe the research design type that would be appropriate for exploring the problem or opportunity. Data Collection Instrument: briefly describe the data collection techniques and instruments that would be best suited for gathering information about the problem or opportunity. Running Head: SPORT MARKETING
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Sport Marketing
Alvin Hayes
Dr. Monica Sainz
Columbia Southern University
SPORT MARKETING
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Mission Statement
This marketing plan will be centered on gaining exposure for the T.R. Miller High School
Baseball Program within the secondary school community, in T.R. Miller High School, and
among the alumni members at the organization. The lack of awareness that a high school
baseball team exists within the community in Brewton is the essential issue, and this marketing
plan will address it utilizing various strategies of marketing.
Organizational Objectives
The particular objectives of this marketing plan include increasing the attendance at home
baseball games because of more awareness in and around the community. Incentives will be set
up that will urge the understudies to go to every single home baseball game. The financial
resources that are available to the team will be more because of an enhanced relationship and
rapport with baseball alums, both old and new. These financial resources will be used to better
the image of the baseball program both in the target market’s mind, and the physical picture of
what is seen on the baseball field. Affiliated products will likewise be produced at low costs
from a community vendor and sold on the team’s website, on campus, and at the baseball games.
This will spread awareness for the program by making the team more visible around the
community. This marketing plan will use the team’s webpage as a promotional device keeping in
mind the end goal to maintain a secure connection to the alumni, fan base, and furthermore to
empower understudies from T.R. Miller High School to join the program. Increased interest in
the sport will enhance the school’s image on the field, and furthermore, give the institution a
more significant platform to pull in more fans (Shank & Lyberger, 2014).
SPORT MARKETING
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Marketing Goals
The aim of this program is to increase the level of awareness around the high school
community and in campuses throughout the state about the T.R. Miller High School Baseball
program. The program hopes to be able to attract a local attendance of at least 500 community
members and also attract more interest from students at the high school. By doing so, the
school’s baseball program will be able to secure the much needed financial boost in order to buy
new kits and equipment for the baseball team. The program aims to attain a sponsorship of
$50,000 so as to achieve the above. The goal can be accomplished through having local fundraising drives by hosting Alumni Baseball games and barbecues. The school’s baseball program
should give itself 10 months to achieve these set targets so as to give the team ample time to
prepare for the next season. This target should be broken down to sub-goals of raising $5,000 per
month towards this effect.
SWOT Analysis
The program’s strengths include having passionate team members who will work hard to
spread the word. Another critical strength of the facility is that all local games will be played on
campus grounds, thus increasing the probability of having a capacity home crowd to cheer the
team on. The team also boasts of a local coaching staff that gives the program a sense of
continuity and helps build a culture that supports team success. However, the team’s weaknesses
revolve around the fact that the program is synonymous with the local community. In addition to
this, there is very little awareness about the baseball team inside the high school campus.
However, private surveys of community locals have revealed that building awareness would
increase local support for the baseball program. Also, the school has a passionate group of T.R.
SPORT MARKETING
Miller Baseball alumni, and these could serve as exploitable opportunities for the program. A
lack of financial support and continued unawareness among the community locals are the two
major threats that the baseball program faces.
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SPORT MARKETING
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Reference
7 Best Marketing Strategies. (2018). Retrieved from https://www.Investopedia.com./7-bestmarketing-strategies/
Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge.

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