HRM1101 Radio Shack and Apple Store Competitive Comparison competitive analysis competitive analysis competitive analysis competitive analysis compe

HRM1101 Radio Shack and Apple Store Competitive Comparison competitive analysis

competitive analysis

competitive analysis

competitive analysis

competitive analysis HRM 1101 –Competitive Comparison Analysis
Goals of Assignment:
• To give you insight into how companies attract and retain customers.
• To provide you with an overview of the factors business professionals use to evaluate the
competitive landscape.
• To get you thinking about the factors that figure into consumer decisions.
To complete the assignment:
1. Select a category you want to study and then select two retail establishments that are in direct
competition with each other within that category. Examples of direct competitors are below.
Category:
Department Stores:
Macy’s, Nordstrom, Bloomingdales, JC Penney
Discount Retailer:
Target, Wal-Mart, TJ Maxx, Marshall’s
Convenience Stores:
Wawa, 7-11, A-Plus, Sheetz
Home Stores:
Home Depot, Lowe’s, True Value Hardware
Office Supply Stores:
Staples, Office Depot, Office Max
Supermarkets:
Wegman’s, Acme, Giant Eagle, Giant, Ingles, Shop Rite
Sandwich Stores:
Subway, Quiznos, Jimmy John’s
Restaurant Chains:
Chili’s, Qdoba, Applebee’s, Bennigan’s, Carrabba’s, Bertucci’s
Electronics Stores:
Best Buy, Radio Shack, Apple Store
Specialty Apparel:
Gap, Old Navy, Banana Republic, Ann Taylor, Dress Barn, H&M
2. Visit EACH business establishment you are studying. Looking at a website will NOT give you
the information you need to complete this assignment. You have to actually visit a location for each
company you are studying. So, if you’re comparing Apple to Best Buy, you have to visit an Apple
store and a Best Buy store. Be observant. Look around. Plan on spending at least 15 – 30 minutes
in each store.
3. Observe how each establishment does business, take notes, and finally evaluate each business
using the template on next page. You do not have to “interview” anyone or purchase anything.
4. Complete the grid that follows. To complete the assignment, download this document, fill in the
boxes (this is a WORD document that will expand as you type in it), then submit the assignment
electronically. You will receive instructions on how to do this in class and the instructions will also
be posted on Blackboard. It must be submitted as a WORD document
Your Name:
Category Studied:
Is English your second language?
Topic
Business #1
Business #2
Businesses studied
Location
How much total time did you spend in
each place?
Have you been to this establishment
before this assignment? (Yes or No) If
yes, please indicate if you are a regular
customer.
Please Rate
Would you go back to this establishment
as a customer? Why?
Establishment layout
A
B
C
D
F
A
B
C
D
F
Lighting
A
B
C
D
F
A
B
C
D
F
Cleanliness
A
B
C
D
F
A
B
C
D
F
Customer attentiveness/service
A
B
C
D
F
A
B
C
D
F
Quality of product or service
A
B
C
D
F
A
B
C
D
F
Quality of product/service vs. value
A
B
C
D
F
A
B
C
D
F
Overall attractiveness of location
A
B
C
D
F
A
B
C
D
F
Overall convenience
A
B
C
D
F
A
B
C
D
F
What message do you think each
business is trying to communicate to you,
as a consumer?
What kind of consumers is this place
trying to attract? Be specific!
What differentiates this organization that
could be considered a positive? Please
describe.
What differentiates this organization that
could be considered a negative? Please
describe.
Is the layout of the place attractive? Does
it make you want to be there? Why or why
not?
Based on your experience in this place,
what might customers think about this
company’s cost vs. value proposition? Is
the product or “experience” worth the price
you pay?
What advice would you give the manager
of this place?
How would you describe the employees of
this business? Can you tell if they are
treated well? How do they interact with
you? Are there enough employees?
What can you determine about the
financial health of each store based on
what you have read on their website or in
the press?
What appears to be this company’s
competitive strategy?
Where have you been able to view (or
listen to) advertising for this company? Is it
effective? Why or why not?
What have you learned by completing this
assignment?

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