Integrated Marketing Communications Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one

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Integrated Marketing Communications Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a 3 to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.Must use at least two scholarly sources in addition to the course text.Must document all sources in APA style

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