K-Means Clustering Analysis There are two documents: one is the data result from SPSS, another one is the description of data.Questions: Analyze the data i

K-Means Clustering Analysis There are two documents: one is the data result from SPSS, another one is the description of data.Questions: Analyze the data in file to segment consumers into an appropriate number of groups. How do consumers in these segments differ? Discuss marketing implications of this segmentation scheme. (use SPSS to do k-Means Clustering).

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