K-Means Clustering Analysis There are two documents: one is the data result from SPSS, another one is the description of data.Questions: Analyze the data in file to segment consumers into an appropriate number of groups. How do consumers in these segments differ? Discuss marketing implications of this segmentation scheme. (use SPSS to do k-Means Clustering).
Graduatesplug essays are NOT intended to be forwarded as finalized work as it is only strictly meant to be used for research and study purposes. graduatesplug does not endorse or condone any type of plagiarism.