Marketing Company Assessment Report use the attach report to write an Interim Report in two pages you don’t have to write an introduction nor conclusion ,

Marketing Company Assessment Report use the attach report to write an Interim Report in two pages you don’t have to write an introduction nor conclusion , You should employ headings and subheading to divide sections. Write in prose rather than in outline or memo form.

My firm name is ( Toucans) there are other competitor firm in the report, and my product is any product name start with T for example ( top,tone,…)

in attach there is a world file I had wrote some point you have to change it to paragraph and add to it

2. Company Assessment ( Toucans)

(a) Discuss your initial market position – strengths and weaknesses (as of period 2)

(b) Discuss your current market position (as of period 4)

(c) Assess your products and product mix (as of period 4)

(d) What is your firm’s competitive advantage (as of period 4) 1. Company Assessment.
• (a) Discuss your initial market position
– Strengths
▪ The industry in general (other 4 teams) struggled with capturing any
considerable market share
o – Weaknesses
▪ Tone was not well perceived by consumers
▪ No R&D project to reposition and reduced price to compensate
▪ Limited understanding of what the consumers wanted in a product
▪ Reduced production in Tops and unable to keep up with demand (left
money on table)
▪ Segmentation strategy was not focused enough – tried to produce a
product that satisfied the needs of multiple segments (bad idea)
(b) Discuss your current market position (as of period 3)
o #3 in SPI
o #4 in market volume share
o #3 in value market share
o #2 in net contribution
o
•
Firm Scorecard
Strengths
•
•
•
•
•
Launched an R&D project to align Tone with consumer needs
Increased production of Tops to meet demand and regain some market share
Above average budget with 17.8 million for the next period (round 5)
Diversified Sonoite portfolio in developing five brands along different
perception lines to satisfy the needs and wants of each segment
Used “blue ocean” strategy to target neglected explorers and savers
Weaknesses
•
(c) Assess your products and product mix.
o Too high production for Tone as well as too high of a price
o
•
(d) What is your firm’s competitive advantage

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