MP Discussion and replies 4 Part 1 Write a discussion post. “How are the three components of attitude related to the hierarchy of effects model?” Cite ex

MP Discussion and replies 4 Part 1 Write a discussion post.

“How are the three components of attitude related to the hierarchy of effects model?” Cite examples.

Part 2 Reply to both of the following posts.

Post 1: Tying everything together in marketing is vital in being successful. There are numerous amounts of models and structures that can help with it. Attitude of the consumer plays a large role in how the transaction goes and what marketing needs to be used. Communication is important in marketing. The attitudes fit with each stage of the Hierarchy of effects model.

Cognition is when someone is acquiring knowledge about something. This is the same thing in business. The consumer is incurring about the product and trying to figure out more information. This attitude attaches towards the awareness and knowledge. The consumer becomes aware of the product or service, and then gains knowledge. This is a great stage to market for awareness and knowledge. Give that consumer the idea of the product and then the beneficial knowledge. It is best to have the potential customer or client do the smallest amount of research.

The second attitude is affecting. This is such key part in the model. It is important to have this part of the process up to the highest quality. It is convincing the company before their final decision. It has to do with liking, preference, and conviction. The first goal is to get the consumer to like the product. Their attitude is feeling it out do see if they want to take that third and final step or attitude. Once they like it they will create a preference. Once they develop a taste they are gong to decide whether or not the product or service fits their taste. This is when they make the conviction. Worthy or not worthy are the two options. This leads into the final attitude.

Conative is the last stage. This is the attitude for the final decision the purchase. That is the most important part of the entire transaction. The consumer needs to have the attitude to make that purchase. This is when the cycle comes full circle. The marketing is not a success until a purchase is made.

Business is all about connecting things. Patterns and theories go hand and hand. These components of attitudes fit very closely with the hierarchy of effects, This is a great example on the theories of customers.

Zigu. (n.d.). Hierarchy of Effects Theory Definition | Marketing Dictionary. Retrieved from https://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/12173-hierarchy-of-effects-theory.html

Post 2: The Hierarchy-of-Effects has 6 stages that advertisers need to meet to get the consumer to buy their product. The first step creating awareness that their product exists. The second step is creating positive knowledge of uniqueness because the product will be compared against similar products. The third step is getting the customer to like the product and making it prominent in the customer’s eyes. The fourth step is creating a preference for your product over the competitors. The fifth step is creating conviction in the consumers mind to turn the need of the product into buying the product. The final step is the purchase of the product. This step needs to be easy, simple, and offer multiple ways to purchase the product.

These 6 stages are grouped into 3 consumer behavior groups: Cognitive, Affective, and Conative. The cognitive group is the thinking stage, in which the customer is aware of the product and gathers knowledge about it. The Affective group is the feeling stage where the customer develops a liking and preference for it. The conative group is the behavior stage where the consumer is going through the conviction and purchases the product.

There are many different examples that can be used. A product I use is Bare Minerals make-up. I was not aware this brand existed until I saw it on television. There were so many positive reviews about Bare Minerals foundation make-up being great for your skin. This drew me in further and caused me to like the product because I struggled with acne until I was about 23 and couldn’t find a good product that gave me coverage without causing more breakouts but allowed my skin to breath. This created a need for me to buy the product. I now prefer to only purchase Bare Mineral foundation make-up and I have continued to only buy this brand. My skin is clear and I don’t get break-outs anymore.

Hierarchy of Effects Theory Definition | Marketing Dictionary. (nd). Retrieved February 1, 2019, from https://www.mbaskool.com/business-concepts/marketi… Hierarchy-of-Effects has 6 stages that advertisers need to meet to get the consumer to buy their product. The first step creating awareness that their product exists. The second step is creating positive knowledge of uniqueness because the product will be compared against similar products. The third step is getting the customer to like the product and making it prominent in the customer’s eyes. The fourth step is creating a preference for your product over the competitors. The fifth step is creating conviction in the consumers mind to turn the need of the product into buying the product. The final step is the purchase of the product. This step needs to be easy, simple, and offer multiple ways to purchase the product.

These 6 stages are grouped into 3 consumer behavior groups: Cognitive, Affective, and Conative. The cognitive group is the thinking stage, in which the customer is aware of the product and gathers knowledge about it. The Affective group is the feeling stage where the customer develops a liking and preference for it. The conative group is the behavior stage where the consumer is going through the conviction and purchases the product.

There are many different examples that can be used. A product I use is Bare Minerals make-up. I was not aware this brand existed until I saw it on television. There were so many positive reviews about Bare Minerals foundation make-up being great for your skin. This drew me in further and caused me to like the product because I struggled with acne until I was about 23 and couldn’t find a good product that gave me coverage without causing more breakouts but allowed my skin to breath. This created a need for me to buy the product. I now prefer to only purchase Bare Mineral foundation make-up and I have continued to only buy this brand. My skin is clear and I don’t get break-outs anymore.

Hierarchy of Effects Theory Definition | Marketing Dictionary. (nd). Retrieved February 1, 2019, from https://www.mbaskool.com/business-concepts/marketi…