Outline of Market Analysis for Nike A detailed analysis will provide the specific details for decision-making: SWOTSegmentation and TargetingPositioning Pr

Outline of Market Analysis for Nike A detailed analysis will provide the specific details for decision-making: SWOTSegmentation and TargetingPositioning Product/Service Customer ProfileMarketing Channels For this week’s deliverable, you are to provide a draft of your plan for the final paper. Similar to an
outline, your draft will include each of the major headings of the paper; however, you will also need
to include details in paragraph or bullet point format of what you will include within each heading.
You must also include inline (intext) citations where appropriate and include the references at the end
in APA format.
The more details or direction you provide here, the easier it will be to write your final paper in Week
A). Market Analysis of NIKE
A detailed analysis will provide the specific details for decision-making:
a)
b)
c)
d)
e)
f)
SWOT
Segmentation and Targeting
Positioning
Product/Service
Customer Profile
Marketing Channels
B)
Please describe two products or services that you have purchased recently, one product or
service that you feel represented good value for money, and one that did not. What adjustments
to the pricing strategy would you recommend in relation to the product or service that failed to
provide good value?

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