Rasmussen College Module 1 Business Problem Case Study Assignment Part I Research your business issue. You will need to use a minimum of 4 credible source

Rasmussen College Module 1 Business Problem Case Study Assignment Part I

Research your business issue. You will need to use a minimum of 4 credible sources for your research, with 2 being academic sources, such as a book or an academic scholarly journal. Academic scholarly journals can be accessed through the Rasmussen Online Library. For business sources, ProQuest and EBSCO Host are helpful.

*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These sources are written by authors respected in their fields of study. You want to identify sources where the author of the article is listed, if they’ve referenced other information, the sources should be cited so that you can check for the accuracy of and support what they have written. Wikipedia is not considered a credible source. For more information on credible sources, please visit the Rasmussen Online Library.

In 2-3 pages, describe the problem that you’ve selected:

What is the problem?
Why is it a problem for businesses?
Why does this problem exist or what causes it?
What are some of the consequences if the problem goes unsolved?
Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team at MovieFlix.
Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA formatted title page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citations.

Part II

Now that you’ve shown MovieFlix that you’ve adequately researched their issue it’s time to write them a formal business letter to discuss next steps.

Write a formal business letter from your company (Rasmussen Consulting) to MovieFlix. For your letter, you will need to follow proper business formatting guidelines and use “block letter formatting.” Also, include an APA formatted title page
Your business letter needs to be a minimum of 2 pages in length and must include the following:
Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research.
Discuss latest developments surrounding the issue.
Describe what the first steps will be in helping them to resolve their issue. Explain why it’s important that these be the first steps and what your role will be in helping them to implement these first steps.
Because this is a formal business letter, tone and grammar are extremely important. You will need to submit your letter to “Grammarly” which a free service for Rasmussen students, prior to submitting your paper to the drop box. Once you’ve made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 – 100%.
Grammarly instructions can be accessed here.
Submit your paper, business letter, and Grammarly report as three separate attachments to the drop box below.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504 Project Overview
For your Business Capstone Project you will examine and present solutions to a problem
that’s occurring in today’s business world. The project will focus on a key business
problem/issue, to be researched and analyzed by you with a recommended solution(s)
presented.
You will play the role of a consultant hired by a fictitious company, MovieFlix, a
company that provides subscription service for on-demand Internet streaming media in
the U.S. MovieFlix also provides flat rate DVD-by-mail, where DVDs are sent via postal
mail to customers.
MovieFlix is experiencing several issues that are not uncommon to the business industry.
They have hired your consulting firm, Rasmussen Consulting, to analyze and help them
solve one of their problems. Rasmussen has assigned the case to you and you will serve
as the consultant on this project.
You use these weekly assignments to assist you in preparing your final deliverable, which
is a proposed solution and plan.
You will select one of the following business problems for your project:
•
•
•
•
•
•
•
•
•
Mismatch between the skills needed from employees and the talent available.
There is a perceived shortage of talent in the market.
Shortage of talented employees due to people finding employment overseas.
Integrity – employees, and company executives have decided to cut corners, omit
information, lie, steal, and deceive to get ahead.
Cash, borrowing, and resources management – the company is having a problem
managing their cash flow; capital expenditures and receivable collections are
draining their cash.
Increased competition in the marketplace.
Marketing and Customer Loyalty – challenge to market to potential customers
effectively and retain existing customers.
Uncertainty – short-term focus due to economic uncertainty; lost focus with longterm planning in favor of shorter-term goals.
Problem Solving and Risk Management – problem with identifying, assessing, and
mitigating risks.
Finding the right staff – finding the right staff, retaining them, and ensuring they
buy into the vision of the business
Throughout your project, you will apply transferable skills. Transferable skills are skills
that you develop that can be transferred and applied within your chosen career. They are
highly valuable and essential for career success. The transferable skills that you will be
applying as you complete your project include: Communication, Information Literacy,
Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity &
Teamwork.
For more information on each of the six transferable skills see the guides below:
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Digital Fluency: http://guides.rasmussen.edu/digitalfluency
Ethics and Professional Responsibility: http://guides.rasmussen.edu/ethics
Communication: http://guides.rasmussen.edu/communication
Diversity and Teamwork: http://guides.rasmussen.edu/diversity
Information Literacy: http://guides.rasmussen.edu/informationliteracy
Critical Thinking: http://guides.rasmussen.edu/criticalthinking
Time Line
Week
Assignment
01
Business Problem
The Week 1 assignment is your first assignment for the course project. Please take some
time to consider a business problem you would like to explore further. The list of
business issues is located in the Week 1 Module “Course Project Introduction”.
Suggestions for the Week 1 Paper
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Use the Rasmussen online library and limit your search to peer reviewed articles
•
Credibility increases quality. Use websites only from respected sources such as
Harvard Business Review, Bloomberg, MarketWatch, PriceWaterhouse Coopers
and Deloitte & Touche. When in doubt do not use the website.
Use the bullet point items to structure the paragraphs.
• What is the problem?
• Why is it a problem for businesses?
• Why does this problem exist or what causes it?
• What are some of the consequences if the problem goes unsolved?
•
•
•
•
Utilize APA guidelines including the reference page. Remember if the information is not
common knowledge cite the source in the body of the paper.
See the Course Home page for assignment rubrics.
Any questions ? ask!
Module 01 Course Project – Business Problem
Total Points
Possible
30
Described the
business problem.
(4 Max Point
Value)
Insufficient/Not Evident
Progressing
Competent
Exemplary
(0pts.)
Content was not included or
incomplete, and/or extremely
inaccurate
(1pts.)
Content shows a basic
understanding of key ideas,
yet includes some
inaccuracies.
Discussed why is it
a problem for
businesses.
(4 Max Point
Value)
(0pts.)
Content was not included or
incomplete, and/or extremely
inaccurate
(1pts.)
Content shows a basic
understanding of key ideas,
yet includes some
inaccuracies.
Described why the
problem exists or
what causes it.
(4 Max Point
Value)
(0pts.)
Content was not included or
incomplete, and/or extremely
inaccurate
(1pts.)
Content shows a basic
understanding of key ideas,
yet includes some
inaccuracies.
Discussed some of
the consequences if
the problem goes
unsolved.
(4 Max Point
Value)
Writing is free from
spelling and
grammar errors.
Included an
introduction
paragraph with
thesis, and
conclusion
paragraph. Used
proper writing
mechanics
including proper
grammar, sentence
structure,
transitions, and
punctuation
(4 Max Point
Value)
(0pts.)
Content was not included or
incomplete, and/or extremely
inaccurate
(1pts.)
Content shows a basic
understanding of key ideas,
yet includes some
inaccuracies.
(0pts.)
Paper is not submitted or
more than 10 errors in
English grammar and
mechanics observed. No
introduction paragraph,
thesis, or conclusion
paragraph included. Proper
writing mechanics were not
used.
(1 pts.)
6-10 errors in English
grammar and mechanics.
Missing 2 or more of the
following: introduction
paragraph with thesis, and
conclusion paragraph.
Proper writing mechanics
somewhat used.
(2-3pts.)
Content meets criteria with
minimal errors, is accurate and
shows a clear understanding
through appropriate examples
and explanations.
(2-3pts.)
Content meets criteria with
minimal errors, is accurate and
shows a clear understanding
through appropriate examples
and explanations.
(2-3pts.)
Content meets criteria with
minimal errors, is accurate and
shows a clear understanding
through appropriate examples
and explanations.
(2-3pts.)
Content meets criteria with
minimal errors, is accurate and
shows a clear understanding
through appropriate examples
and explanations.
(2-3 pts.)
3-5 errors in English grammar
and mechanics, and/or
missing 1 or more of the
following: introduction
paragraph with thesis, and
conclusion paragraph. Proper
writing mechanics mostly
used.
(4 pts.)
Content meets or exceeds criteria, is
accurate and shows an
extraordinary understanding
through rich examples and
explanations.
(4 pts.)
Content meets or exceeds criteria, is
accurate and shows an
extraordinary understanding
through rich examples and
explanations.
(4 pts.)
Content meets or exceeds criteria, is
accurate and shows an
extraordinary understanding
through rich examples and
explanations.
(4 pts.)
Content meets or exceeds criteria, is
accurate and shows an
extraordinary understanding
through rich examples and
explanations.
(4 pts.)
0-2 errors in English grammar and
mechanics. Included an introduction
paragraph with thesis, and
conclusion paragraph. Used proper
writing mechanics including proper
grammar, sentence structure,
transitions, and punctuation.
Earned Points
4
4
4
4
4
Module 01 Course Project – Business Problem
Paper meets
minimum 2-page
length
requirement.
Provided an APA
formatted title
page
(3Max Point
Value)
(0 pts.)
Paper is not submitted.
(1 pts.)
Paper is less than 1 page in
length, and/ or no APA title
page provided.
(2 pts.)
Paper is between 1-2 pages in
length and/or no APA title
page provided.
(3 pts.)
Paper is at least 2 pages in length.
APA formatted title page provided.
4
Transferable Skills
Communication:
Writing exhibits
appropriate,
audience-specific
tone and spoke
from a “consultant”
point of view.
Vocabulary tied to
the purpose of the
research.
(3 Max Point
Value)
Information
Literacy:
Used proper APA
format and
included in-text
citations for
paraphrased or
quoted material.
Included a properly
formatted APA
reference page
with a minimum of
4 credible sources
including, 2 being
academic sources.
(4Max Point
Value)
(0 pts.)
Writing is inappropriate,
does not use audiencespecific tone and vocabulary
is not tied to the purpose of
the research.
(1 pts.)
Writing is somewhat
exhibits audience-specific
tone. Did not fully speak
from the correct point of
view. Vocabulary didn’t
properly represent the
purpose of the research.
(2 pts.)
Writing is mostly exhibits
audience-specific tone. Did not
fully speak from the correct
point of view and/or
vocabulary didn’t properly
represent the purpose of the
research.
(3 pts.)
Writing exhibits appropriate,
audience-specific tone and spoke
from a “consultant” point of view.
Vocabulary tied to the purpose of
the research.
4
(0 pts.)
No sources used. No
elements of APA formatting
used.
(1 pts.)
More than one of the
required sources is missing
from the research. Some
elements of APA formatting
used. Did not include in-text
citations for paraphrased or
quoted material.
(2-3 pts.)
One of the required sources is
missing from the research.
Most elements of APA
formatting used and/or did
not include in-text citations for
paraphrased or quoted
material.
(4 pts.)
Used proper APA format and
included in-text citations for
paraphrased or quoted material.
Included a properly formatted APA
reference page with a minimum of 4
credible sources including, 2 being
academic sources.
4
Total Points ______/_30_____

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