Segmentation Analysis for a Boomers App ( class project) I need help with creating a segmentation analysis of an App for Boomers. My app will be developed

Segmentation Analysis for a Boomers App ( class project) I need help with creating a segmentation analysis of an App for Boomers. My app will be developed with boomers in mind. Combining artificial technology used in Google and Netflix my app will start to learn the activities you select and provide smart choices for you.

Here are the instructions:

Your marketing plan assignment this week is create a segmentation analysis for your product or service. For this component you will be required to identify and define the market segments you will target in your plan. It is vital to your success in this assignment that you completed Module Four, including all the activities and the Elder Care Scenario. You may find it helpful to review that material before you begin this assignment. You’ll find the details of the assignment and an example created by past students here. Single Parents (Jugglers)
Jugglers have it pretty rough. They have to balance the time between caring for their
loved ones and providing for them. Throughout the year, Jugglers do not have a lot of
time to bond with their children because they are essentially doing the work of two
parents, even though there is only one of them. At the end of the day, Jugglers can be
wound to the limit. Taking the time to connect with members of a Juggler family can be
of great benefit when it comes to avoiding dysfunction. Familial bonding creates
memories that show that there is more to life than the programmed rat-race existence that
the Juggler family members may be used to.
Demographics for Jugglers
Age:
Relationship status:
Professional Status:
Children:
Income Level:
Education:
21-40
Divorced or Unmarried
Steadily employed
One or more
Upper Low to Mid-level income
College, some college or technical/trade school
Psychographics for Jugglers
Money Conscious (On a budget)
Overworked (Need to take time to decompress)
Family oriented
Children are their primary concern
Dual Parents (Tag-teamers)
Tag-teamers do not have it quite as bad as Jugglers, but that doesn’t necessarily mean
they have it easy. Some families may have started out young. That means the kind of
work available for the young parents may often be blue-collar jobs (mid-level-paying
jobs that do not require a college degree or any specialized training). In other families,
only one of the parents may be employed, in which case the other parent also becomes
one more mouth to feed in the family. While juggling the time between caring for their
children and providing for them is not as big an issue in most Tag-teamer households, it
is still important for family members to socialize and have fun together, especially while
children are young.
Demographics for Tag-teamers
Age:
23-40
Relationship status: Married or Common-law couples
Professional Status: Steadily employed
Children:
One or more
Income Level:
Mid-level income
Education:
Trade school or college
Psychographics for Tag-teamers
Family oriented
Money Conscious (On a Budget)
Overworked (Need to take time to decompress)
Strong sense of responsibility
Children are a priority
Close ties to grandparents and other extended family
Older Couples (Empty-Nesters)
Of all the target couples, Empty-Nesters probably enjoy the most freedom. This group is
composed of older adults who either never had children, or no longer have children under
their care. Given the proper financial resources, Empty-Nesters can pick up and leave just
about any time they like. The only thing that stands in between Empty-Nesters and a
good time is money. A lot of times, getting the kids out of the house frees up all kinds of
finances. However, there are other cases when people really have to milk the budget.
They may have personal financial situations. They might be living off of pension funds,
or due to an inability to work, relying on Social Security, disability, or some other form
of supplemental income.
Demographics for Empty-Nesters
Age:
50 and over
Relationship status: Married
Professional Status: Employed, disabled, or retired
Children:
Grown and out of the house
Income Level: Mid-Low to upper-mid income (may vary considerably)
Psychographics for Empty-Nesters
Money Conscious (On a Budget)
Adventure Seeking
Lots of free time
SUMMARY CHART
SUMMARY CHART
Young
Adventurers
Jugglers
Tag-teamers
Empty-
Nesters
Age:
19-25
21-35
23-40
50 and over
Married
Relationship
status:
Living together Divorced or
or Newlyweds Unmarried
Married or
Common-law
couples
Steadily
employed
Professional
Status:
Entry-level
work
Steadily
employed
Children:
None
One or more
One or more
Employed,
disabled, or
retired
Grown and
out of the
house
Low to mid-
level income
Income Level:
Low to Mid-
level income
Low to Mid-
level income
Low to Mid-
level income

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