Strategic Management Restaurant & Apparel Industry Articles Responses HI Read this 2 short article and comments on each one . 1 Today I will be discussing

Strategic Management Restaurant & Apparel Industry Articles Responses HI

Read this 2 short article and comments on each one . 1
Today I will be discussing the key success factors in a fast food restaurant industry.
A fast food restaurant is a quick service restaurant that specializes serving in fast food cuisine. Companies
such as McDonalds, Buger King, Wendy’s , Checkers, Pizza Hut, Taco Bell and so forth are in the fast food
restaurant industry. The key success factors for this industry would be : convenient location, clever
advertisement, food quality, food innovation, cost control, fast services and reputation.
Convenient location is important because fast food restaurant must be easily visible and accessible to their
customers. Clever advertisement is important because it induces customers to help the fast food restaurant
increase their sales. An example would be Wendys ” Where the beef” campaign. Food quality is an important
because strict quality control can ensure food safety. Food innovation is important because everyone has
different taste bugs. Therefore, fast food restaurants would have to cater to the change taste of the
consumers. Cost of control is important because revenue is based on the average check and for most fast food
restaurants they follow the low cost strategy to enable high profits. Fast services is important because the
business wants to ensure that it satisfies the customers need in a face pace. Lastly, the reputation of a fast
food restaurant is important because it brings confidence in the consumer. By having a good reputation, one
will have a loyal consumer base. For example, McDonald’s is known for being a great place children and
families.
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For this post I would like to discuss the Athletic Footwear and Apparel Industry.
There are a lot of sportswear companies existing in the athletic footwear and apparel industry including
Nike, Adidas, Under Armour, Puma, Reebok, Asics and more. The key success factors for this industry in
particular are market and innovative activities, thorough research and development, offering a wide range
of products as well as effective product and distribution facilities. Although these brands are within the
same industry, does not imply that they each compete with one another. Nike, Adidas and Under Armour
are in a different tier compared to other sportswear brands. Majority of their success comes from their
ability to market towards superstar athletes and be innovative.
Nike has dominated the NBA, mastering the art of marketing activities. They recently secured a long-term
contract to design and supply uniforms for the NBA. Nike has deals with NBA superstars including Lebron
James, Kevin Durant, Kobe Bryant, Michael Jordan and more. Of course Nike has established deals with
other sports and athletes, but the National Basketball Association is one of their largest markets.
Adidas also has NBA players signed to their team. However, majority of Adidas’ sales come from soccer
– they are considered the king of the soccer world. Adidas has mastered the ability to innovate because
they were the first to create a lightweight effective shoe comfortable for consumers.
Finally, Under Armour has a unique placement against its two competitors Nike Adidas. They go after one
major superstar in each sport – Stephen Curry (NBA), Tom Brady (NFL), Bryce Harper (MLB), Jordan
Spieth (PGA) and even Dwayne Johnson (Actor) just to name a few. Because Under Armour holds
contracts with a premiere athlete within each sport allows them to attract a wide audience.
Although Puma, Reebok, Asics and New Balance are not competitors to Nike, Adidas and Under Armour,
there is still a market for them. Puma appeals to the music industry/street-wear, Reebok has rebranded
itself as a popular shoe supplier for cross fit athletes, Asics targets runners and New Balance is known for
attracting the older generation but a lot of middle aged adults also like to run in them.
Overall, each brand is influenced by the same key success factors but not are not all used effectively thus
the reason the competition within the athletic footwear and apparel industry varies.

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