COMM2293 Win’19 SMU Harvest Grocery Store Graphic Communications This is an assignment using data table I have provided to create one graphic. You can choo

COMM2293 Win’19 SMU Harvest Grocery Store Graphic Communications This is an assignment using data table I have provided to create one graphic. You can choose from line chart, pie chart or bar chart. The detailed requirements I have attached below. This is an 3-part direct response memo. I have attached my professor’s PowerPoint at here and you can see it before writing the assignment to determine which type of graph is suitable for this situation. Graphics Homework Assignment
•
•
•
Use the data table on Brightspace (and below) to create one graphic (pie, bar, or line).
Place the graphic and a relevant, meaningful observation about the data in the body of a
3-part direct response memo.
The memo should be addressed to Emily Ballantyne.
It should be related to your work with Harvest Grocery, so write it from your position as
Administrative Assistant.
DUE: Friday, February 8, 9:00 a.m. Submit to turnitin.com
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
1,567
1,653
566
342
520
438
50
43
4,835
64
4,245
520
18
1. Select data from the set to create one graphic. Do not include the table provided.
2. Write a one-sentence introduction to your graphic that introduces it by number and
tells your reader what to note.
In 2017, Statistics Canada published this data set. Their findings report grocery stores across
Canada by the end of 2016.
Statistic as Excel data file
Number of grocery stores in Canada as of December 2016, by region*
Access data
Source
Source
Conducted by
Survey period
Region
Type of survey
Number of respondents
Age group
Special characteristics
Note
Publication
Published by
Publication date
Original source
ID
stores in Canada as of December 2016, by region*
StatCan; Industry Canada
StatCan
as of December 2016
Canada
n.a.
n.a.
n.a.
n.a.
n.a.
Industry Canada
October 2017
ic.gc.ca
459530
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
1,567
1,653
566
342
520
438
50
43
4,835
64
4,245
520
18
Winter 2019 Case Scenario for Assignments
For four assignments this semester, you will be creating business documents
as an employee of Harvest Grocery, an independent grocery store.
Your employer:
Arjun Patel, Owner and Operator, Harvest Grocery
(Arjun.Patel@harvest.ca)
Your position:
administrative assistant (your.name@)harvest.ca)
As an administrative assistant, you will prepare and respond to routine email, such as requests
for information, claims, and adjustments. You may also write reports or other correspondence.
As well as communicating with Mr. Patel, you may be communicating with customers, suppliers,
contractors, and other external parties.
Contact information:
Harvest Grocery
2300 Gottingen St.
Halifax, NS B3K 3B6
(902) 555-3663
www.HarvestGrocery.com
About the company, Harvest Grocery:
• Harvest Grocery is an independent neighbourhood grocery store, owned and operated by
Arjun Patel.
• The store sells fresh meats, produce, baked goods (breads, cakes), canned goods, and
household products.
• Store hours are 8 a.m. to 8 p.m. daily.
About your employer, Arjun Patel, Owner and Operator:
• Arjun Patel recently took over from his parents as owner and operator of Harvest Grocery.
• Arjun’s parents opened the store 17 years ago.
• The store has full-time and part-time employees.
• Mr. Patel hired you to help manage the office duties.
COMM 2293:
Business Communications
Section F
Prof. Emily Ballantyne
31 January 2019 – Graphics
Start, Stop & Continue
Start
Stop
Continue
•
•
•
•
Providing examples of writing
Providing opportunities for independent work
Providing templates for writing assignments
Correlating slides with the textbook
• Having group work and discussion every class
• Providing definitions instead of examples
• Hosting workshop classes
•
•
•
•
Using Kahoot
Offering workshop classes
Explaining assignments
Engaging the class
Activate your prior knowledge.
 Identify these parts of this graphic: title, label, axis label
legend, source note
1
2
3
4
Agenda
 Using Graphics
 Graphics Homework
 Formatting numbers, dates, money and mechanics
 Memo Format
Grammar Bytes!
BONUS OTHER WRITING
GRADE
Complete a grammar
exercise on a topic
covered in this
course. Then, send Prof.
Ballantyne a screen
capture of the last screen.
chomp!
Go
to
chomp!
chompchomp.com!
Graphics Homework
DUE DATE: FRIDAY FEBRUARY 8th
Graphics
Graphics
Why do we use them?
What do they add?
Graphics
Creating Effective Graphics
Functions of graphics
To clarify data
To create visual interest
To condense and simplify data
To make numerical data meaningful
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
11-8
Using Graphics
 Put your audience first. Perform an audience analysis and create using a





“you” view.
Set it up. Introduce your graphic clearly so that it is a seamless part of
the document.
Exercise restraint. Limit your colours and fonts, just like you would for
other elements of document design.
Be precise. Use accurate information and a logical graphic for the
information.
Tell a story. A good graphic will help you to illustrate your main point
and your purpose at a glance.
Cite it properly. Use descriptive titles, labels and a clear citation.
A good graphic tells a complete story.
 Provide a meaningful written introduction to the graphic
 Clear Labels
 Complete title
 Labeled axes (if necessary)
 Clear legend (if necessary)
 Source note
10
Table
Figure 1 Table of Graphics with Objectives
Type of Graphic
Objective
Table
To show exact figures and values
Bar Chart
To compare one item with others
Line Chart
To demonstrate changes in quantitative data over time
Pie Chart
To visualize a whole unit and the proportions of its
components
Flowchart
To display a process or procedure
Organizational Chart
To define a hierarchy of elements
Photograph, Map,
Illustration
To create authenticity, to spotlight a location, or to show
an item in use
Source: Guffey, p. 340.
Table Best Practices
✓ Place titles and labels at the top
✓ Arrange items in a logical order
✓ Provide clear headings for rows or columns
✓ Identify the units in which figures are given
✓ Use N/A for missing data
✓ Make tables readable with shading alternative lines or leaving blanks
after every 5th entry
✓ Place tables close to where they are mentioned in the text
Bar Charts
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
Bar Charts Best Practices
 Use bar charts to make visual comparisons. Compare related items,
illustrate changes in data over time, or show segments as parts of
wholes.
 Make bar charts in vertical, horizontal, grouped, or segmented forms.
Avoid showing too much information, thus producing clutter and
confusion.
 Make the length of each bar and segment proportional.
 Start dollar or percentage amounts at zero.
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
Pie Charts
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
Pie Charts Best Practices
 Use pie charts to show a whole and proportion of its components.
 Generally begin at the 12 o’clock position, drawing the largest wedge
first.
 Include, if possible, actual percentage or absolute value for each wedge.
 Use four to eight segments for best results; if necessary group small
portions into one wedge called “Other.”
 Distinguish wedges with colour, shading, or cross-hatching.
 Keep all labels horizontal.
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
Line Charts
COPYRIGHT © 2019 BY NELSON EDUCATION
LTD.
Line Charts Best Practices
 Use line charts to show changes over time and indicate trends
 Arrange the time component (usually years) horizontally across the
bottom
 Arrange values for other variable vertically
 Draw small dots at the intersections to indicate each value at a given
year
 Connect the dots and add colour
COPYRIGHT © 2016 BY NELSON EDUCATION
LTD.
Which type of graphic should we use? Why?
 Show quarterly revenue of Barbie sales over the last four years.
 Compare the number of users for all the major search engines for
today.
 Track the number of refugees coming into Canada over the last five
years.
 Compare the amount of chocolate to the other ingredients in a
Snickers bar.
Graphics Homework Assignment
 Use the data table on Brightspace to create one graphic (pie, bar, or line). Place
the graphic and a relevant, meaningful observation about the data in the body of
a 3-part direct response memo.
 The memo should be addressed to Emily Ballantyne.
 It should be related to your work with Harvest Grocery, so write it from your
position as Administrative Assistant.
 DUE: Friday, February 8, 9:00 a.m. Submit to turnitin.com
1. Select data from the set below to create one
graphic. Do not include the table provided.
2. Write a one-sentence introduction to your
graphic that introduces it by number and tells
your reader what to note.
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon Territory
1,567
1,653
566
342
520
438
50
43
4,835
64
4,245
520
18
In 2017, Statistics Canada published this data set.
Their findings report grocery stores across Canada
by the end of 2016.
Graphic Homework should include…
 Appropriate direct strategy memo format
 Meaningful introduction to the graphic
 Complete title
 Labeled axes
 Clear legend
 Source note
Practice
 Meaningful introduction to
the graphic
 Labels
 Complete title (Who,
What, Where, Why)
 Labeled axes
 Clear legend
 Source note
Sample Graph
Graphics Homework: Memo Format
TO:
FROM:
DATE:
SUBJECT:
Emily Ballantyne
your name
February 8, 2019
informative subject line
[no greeting]
OPENING
BODY: introduction to graphic/meaningful observation
CLOSING
[no complimentary close/signature block]
25
Direct Analytical Memo
 Use memo format for most short informal reports
 Use an informal, conversational style
 Start with purpose
 Put your recommendations up front
Practice Labeling a Chart
From Exercise 11.11 (p. 352)
Prepare a line chart showing the sales of Sidekick
Athletic shoes for 2010-2015. In the chart title,
highlight the trend you see.
Include the following:
 Meaningful introduction to the graphic
 Labels
 Complete title
 Labeled axes (if necessary)
 Clear legend (if necessary)
 Source note
Label this chart.
8
7
6
5
4
Series 1
3
2
1
0
2010
2011
2012
2013
2014
2015
Rules to Follow
This Photo by Unknown Author is licensed under CC BY
Capitalization
 Specific names (e.g. Prof. Ballantyne, Saint Mary’s University,)
 Business titles before a name (e.g. Professor Emily Ballantyne, Course
Editor Angela Garofolo)
 Languages (e.g. English, Mandarin, Arabic)
 Countries (e.g. Canada, United Arab Emirates)
 Nationalities (e.g. Canadian, Indian, Vietnamese)
 Religions (e.g. Buddhist, Muslim, Christian)
 Main words in a title or heading (e.g. What Words to Capitalize in a
Sentence)
Numbers
 Use words for numbers one through ten
e.g. There are only five chocolate bars.
 Use figures for numbers over ten
e.g. I wish I had 100 chocolate bars.
This Photo by Unknown Author is licensed
under CC BY-SA
 Use figures if the sentence uses both numbers under and over ten
e.g. I ate 2 chocolate bars last week and 11 the week before.
This Photo by Unknown Author is licensed under CC BY-SA
 Use words and figures for large numbers
e.g. If I had $10 million dollars, I would buy shares in Dove.
Dates
 Use this format: Month Day, Year
✓June 28, 2014
✓August 27, 2019
Money
 For exact amounts of money, use the dollar sign with figures, not words.
Last week, President’s Choice
chocolate bars were on sale for
$3.99. They usually cost $4.49.
e.g.
Time of Day
 Write the time of day using the twelve hour clock, adding a space
between the figures and the a.m. and p.m.
✓5:15 pm
✓9:00 am
Kahoot!
For Tuesday
Persuasive Writing and AIDA
Read: Chapter 10: 237-252
Chapter 5: 113-115
Coursepack: 17-19
Appendix B: 18-19
Review: Graphics Homework
Write: Graphics homework

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