ENT588 University of Phoenix Market Penetration Plan Assignment Create a 700-word plan for market penetration of a 3-year period of time: Explain the majo

ENT588 University of Phoenix Market Penetration Plan Assignment Create a 700-word plan for market penetration of a 3-year period of time:

Explain the major components of your marketing plan.
Examine your distribution and pricing plans.
Explain your business purpose.
Explain your pricing strategy.
Evaluate which type of advertising is the most beneficial to your business/product.
Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.
Explain whether it fits your image of your business.
Determine whether your customers will need to be educated about your business/product.
Explain whether you will need to hire a marketing expert.

Format your assignment consistent with APA guidelines. Market Penetration Plan Grading Guide
ENT/588 Version 2
Market Penetration Plan Grading Guide
ENT/588 Version 2
Special Topics: Innovation and Design
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Copyright © 2017 by University of Phoenix. All rights reserved.
1
Market Penetration Plan Grading Guide
ENT/588 Version 2
Individual Assignment: Market Penetration Plan
Purpose of Assignment
Students will learn the importance of the Internet in business today. They will plan their market penetration over
three years. This will include staff development.
Resources Required
Chapter 7 and Week 3 ERRs
Grading Guide
Content
Met
Partially
Met
Not Met
Total
Available
Total
Earned
3
#/X
Partially
Met
Not Met
Comments:
Explain the major components of your
marketing plan.
Examine your distribution and pricing plans.
Explain your business purpose.
Explain your pricing strategy.
Evaluate which type of advertising is the most
beneficial to your business/product.
Evaluate whether that type of advertising
matches up to your offering and pricing and
whether you can afford it.
Explain whether it fits your image of your
business.
Determine whether your customers will need
to be educated about your business/product.
Explain whether you will need to hire a
marketing expert.
The outline is 700 words in length.
Writing Guidelines
Met
The paper—including tables and graphs,
headings, title page, and reference page—is
Copyright © 2017 by University of Phoenix. All rights reserved.
Comments:
2
Market Penetration Plan Grading Guide
ENT/588 Version 2
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Assignment Total
#
5
Total
Available
Total
Earned
2
#/X
#/X
Additional comments:
Copyright © 2017 by University of Phoenix. All rights reserved.
3

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