BBA3201 Columbia Southern Fast Food Restaurant Marketing Mix Research Paper InstructionsThe marketing mix is used within the implementation of the marketin

BBA3201 Columbia Southern Fast Food Restaurant Marketing Mix Research Paper InstructionsThe marketing mix is used within the implementation of the marketing
strategy. Please select one of the industries listed below, and search for
information about the marketing mix used by at least two companies in your
selected industry: soft drink, fast food/restaurant, hotel, cell phone provider, banking, automobile, airline, or entertainment. Provide an example of the four areas of the marketing mix—product, price,
placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are
different. Explain why. Identify the product positioning and brand strategy used by your two chosen
companies. Relate the importance of product positioning to their brand
strategy. Also, consider the element of ethical promotion and social responsibility
toward consumers. In addition to company websites, http://www.ibisworld.com/
and http://www.mergent.com/ are excellent resources to find information about
markets and individual companies. Your research project must include an introduction. You must also
reference at least one journal article from the CSU Online Library and two
articles from business-related or news websites; therefore, your essay
should be supported by at least three sources. Your research project must be
at least four pages in length and double-spaced, not counting the
title and reference pages. All sources used must be referenced;
paraphrased and quoted material must have accompanying citations. Use
APA style guidelines for formatting. An abstract is not
required.