ECO100 Strayer Economic Brief Due Week 5, worth 150 points
This assignment is aligned to these course outcomes:
Explain economic principles and their applications in the real world.
Summarize the different types of market structures and the role of government in economics.
In the workplace, we are often asked to create “briefs.” A brief provides a snapshot, or short, written summary, of a situation or event that has occurred. It is generally just a few pages long and may include additional visuals like a graph, chart, or table. In this assignment, write a brief about economic concepts in an industry that interests you.
An example economic brief, template, and resources are provided below.
Example Economic Brief, Assignment 1 Template, Strayer Writing Standards (SWS)
Review an example brief.
Use the optional template to help you get started.
Get familiar with the Strayer Writing Standards (SWS). (See Instructions below.)
Use this resource to select an industry and learn about the products and services it provides:
NAICS (North American Industry Classification System)
Select the number next to the industry to see its subsectors, e.g., select 52 to see Finance and Insurance.
Select that same number again to read about the industry as a whole or select a sub-category. For example, Mining is 21, and Oil and Gas Extraction, a sub-category, is 211.
Review your previous chapter readings and use the resource above to develop an economic brief that is two to three (2-3) pages long in which you:
Select an industry and describe the goods and/or services this industry produces. Use the NAICS resource above to help you select an industry (and/or subsector) for your brief.
Identify this industry’s market structure and at least two or more market characteristics that support this market structure. (Market structures are covered in Weeks 3 and 4.)
Describe any notable microeconomic relationships, market outcomes, and/or trends in this industry. Include a graph, chart, or table containing related data. (Microeconomic relationships and market outcomes are covered in Weeks 2 through 4.)
How might government impact this industry’s market prices, output, and/or market structure? (Government intervention through price controls, industry regulations, and antitrust enforcement is covered in Weeks 2 and 4.)
This course requires use of Strayer Writing Standards (SWS). The format is different compared to other Strayer University courses. Please take a moment to review the SWS documentation for details. (Note: You’ll be prompted to enter your Blackboard login credentials to view these standards.)
Your brief should include a cover page.
Your brief should be two to three (2-3) pages in length (not including the cover page), double-spaced, 12-point font.
Your brief should include a minimum of one (1) reference/citation in the text. Computer and Peripheral Equipment Manufacturing
Example Economic Brief
ECO100: Principles of Economics
Professor Jean Nzumgang Fonkoua
August 5, 2018
Computer and peripheral equipment manufacturing industry is one of the leading
industries in technology and innovation in the global economy, and the American companies in
this industry have a large market share. The main driving engines of the industry are innovations
and inventions (1). Smartphones, laptop and desktop computers, tablets, the internet of things
technologies, network technologies, and other information and communication tools are
produced in this industry. Digitalization of information and analysis of large data sets are some
important developments in this industry nowadays. Also, we observe that many companies are
spending effort on developing materials used in electronics. For instance, developments in the
field of energy storage and production might open new doors for improvement in the industry.
Subsequently, it is quite possible to claim that there is no upper limit of development in this
Considering that innovation has a very crucial role in competition in this market, this
market is a monopolistic competitive market. Rational customers in the market follow the
technological development, and they aim at purchasing the possible highest technology with the
possible lowest price; the companies operating in this market spend effort for differentiating their
products to make their customers believe that their products are superior to the others. The
companies heavily use advertisement and promotion campaigns, and creating loyalty among
their customers is very critical for them. In other words, they spend effort on gaining relatively
higher monopoly or competition power in the short-run, to be able to play around the prices of
their products to maximize their profits. However, it is not possible to continue this strategy in
the long-run because investing large financial resources in advertisement and promotion
campaigns, is not feasible for the companies in the long-run. Although the market structure is
monopolistic competitive, the number of companies operating in this market is limited.
Therefore, it may not be an exaggeration to name this market as an oligopolistic competitive
market, at least in the short run (2). However, considering that there might be new entrances to
the market after the leading technologies are disseminated to the other companies, this market
structure might turn into a monopolistic competitive market in the long-run.
Graph 1: Labor Productivity
Source: US Bureau of Labor Statistics
This industry uses a high-quality labor force in the market and pays one of the highest
annual mean wages to the workers, over USD 95,000 (2). That means, the labor productivity is
quite high in the industry. Also, the labor force is supported by high-technology machinery, and
that means, any new entrant needs to make a significant investment (2). However, on the other
side, some small-sized companies might develop critical technological innovations and sell it to
the large companies in this industry. We observe that the large technology companies purchase
some small technology developing companies, to enhance their innovation capacities. In other
words, there exists a high entry barrier for the small companies to enter the market, which
reinforce the idea of oligopolistic competition.
Apple, Microsoft, Google, Samsung, Google, and Huawei are among the most important
producers in this market (2). These companies have the leading position in the market, and all
these companies outsource their production activities to the developing nations for optimizing
their production costs. Also, these companies hire high-quality engineers and professionals to be
a leader in their markets. Consequently, these companies have a high power of competition in the
market. Therefore, entering this market as a small or medium sized company, is not possible and
feasible. In other words, the competition is quite limited in the market, and even it is possible to
say that government intervention is necessary for increasing the efficiency in the market. Google
has been sentenced to pay a sizeable financial bill in Europe recently, and we all know the case
of Microsoft’s monopoly in the last decade. It is possible to see similar cases shortly because
these companies are still leading the market, and their innovation capacity is very high.
Therefore, they might share the global market easily among them. In other words, we would
expect a monopolistic competition in this market because of the high innovation capacity, but we
observe that these companies are sharing the global market with a secret agreement or hidden,
unknown way. For instance, while Apple sells its products to the customers with relatively higher
incomes, Samsung, Huawei, and other brands are preferred by the people with relatively lower
incomes. In some professions, only some specific brands or software is preferred to the others.
Also, we observe that each company has different advertisement companies. By only analyzing
the advertisement strategies of the companies, it is possible to understand how the global market
Considering that using high-technology products does not provide only a direct utility,
but also a prestige to the users, this market will be lively in the future. This situation is expected
to increase the competition in the market. Also, the patents owned by the large companies
nowadays will expire in the next decade, and the other companies can easily develop some new
technologies built on the revealed patented technologies of the large companies. Consequently, it
is highly possible to expect the formation of a competitive industry in the future.
1. Greenlaw, S. A., Shapiro, D., & Taylor, T. (2018). Principles of economics 2e (2nd ed.).
Houston, TX: OpenStax College, Rice University.
2. Ju, J. (2002). Oligopolistic Competition, Technology Innovation, and Multiproduct
Firms. Review Of International Economics, 11(2), 346-359. doi: 10.2139/ssrn.298722
By Your Name
(Enter your introduction text here. It should be no more than a paragraph or two. Please delete
these instructions before submitting your paper.)
Industry Goods and Services
(In this section you should describe the goods and/or services produced by an industry that you
pick from this list from the North American Industry Classification System. Please delete
these instructions before submitting your paper.)
Market Structure and Characteristics
(Your text here should identify this industry’s market structure and two or more market
characteristics. Please delete these instructions before submitting your paper.)
Microeconomic Relationships, Market Outcomes, and/or Trends
(In this section you should discuss ONE of these items as it relates to this industry: a notable
microeconomic relationship, a market outcome, or a trend in the industry. Include a graph, table, or chart
if possible. Delete these instructions before submitting your paper.)
How Government Intervention May Impact the Industry
(Your text here should explain how government intervention might impact this industry’s market
prices, output, and / or market structure. Please delete these instructions before submitting your paper.)
1. List in order of use.
2. List a second source here.
3. Repeat for additional sources.
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