Exhibiting and Selling Art Read chapter 3 “Expanding the Area of Sales and Income” of (The Business of Being an Artist) What 2 things did you find intere
Exhibiting and Selling Art Read chapter 3 “Expanding the Area of Sales and Income” of
(The Business of Being an Artist)
What 2 things did you find interesting in this chapter? Record your response
in your journal.
Readings (Art in Theory) for February 7, 2019:
a. Mike Kelley 1099-1102
b. Don Judd
1139-1143
c. Kasimir Malevich
293-298
d. Excerpt from How to Grow As A Graphic Designer by Cathy Fishel
http://www.adamsmorioka.com/how-to-grow-as-a-desig…
e. Sean Adams interviews Cheryl Heller,
http://www.adamsmorioka.com/step-qa-cheryl-heller
f. Video: Louise Bourgeois, “Identity” :
http://www.art21.org/videos/segment-louise-bourgeo…
Readings/video response:
What key issues in these readings/video do you agree or disagree with?
Explain why. Pick one of the artists that have impressed you. In your journal, write at least a page on your reflections about your selected artist’s ideas. 1
Journal and reading response
Name
Institution affiliated
Date
JOURNAL AND READING RESPONSE
2
Journal
Chapter 1 on Exhibiting and Selling Art provides very educative information to any artist
who would like to grow his/her talent and a living from it. There are various points that I find
very important. First, finding a good dealer is a big challenge. Two things determine the kind of
a dealer an artist can get: knowing the dealer and the power of the artist’s art. These two points
drew me to the attention that as an artist, it is good to be social and open-minded. It is very
important to know people because part of becoming a professional is getting the right dealer. In
addition, quality is everything. A piece of art may attract the attention of several great dealers if
it is of high quality. The chapter also advices one developing one’s market. This is because
dealers seldom want to develop a market for the artist. Instead, most dealers want someone with
an already established market so that they can expand it. Thus, as an artist, developing their
niche is mandatory for success.
Many artists are stuck on deciding the best points to exhibit their work yet there are
many places available for the same. This chapter suggests various places like libraries, corporate
buildings, bank hallways, cafes, real estate offices, etc. Although sales opportunities may be low
in these exhibitions, they do give a chance to the artist to get his/her work out there. I think this is
very important for any artist. In addition to these sites, many cities do have art centres, and they
provide great opportunities for one to not only expose his/her work but also to get it moving off
shelves. Moreover, one might look up for art fairs and competitions because these give the
greatest chances of excelling in the industry. Other than the exposure, art fairs enable an artist to
learn from the rest of the world.
JOURNAL AND READING RESPONSE
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As an artist, I do have goals of exhibiting and selling my art. I want my work to be seen
and to be reacted upon. Most importantly, too, I want to make sells and earn a living. Thus, I find
this chapter particularly supportive of these goals.
Reading response
The biographies of Steve A. Jones and Pablo Medina are down to earth. Jones’ childhood
wasn’t easy as far as his passion, and later career is concerned. As a kid, Jones faced
discrimination and had to live with the rejection of his most preferred at. Medina did not
discover himself until when he had grown up. These challenges are real for most successful men
and women. I agree with the fact that challenges aren’t always as bad as they seem. Sometimes
these challenges enable us to discover ourselves and what we are capable of.
Diego Rivera was very much inspired by his immediate environment and his own
personal life. Like most artists, the immediate environment is always the most significant source
of inspiration. Thus, one must always be keen on the cultural, social, economic, and political
environments because it is that part of existence that makes all the difference. Frances Bacon, a
great scientist and philosopher, is yet another source of inspiration for any artist. I agree with him
that hope is a good thing, but one should not go to bed on it. This is because as much as we all
need hope, it is of less use to us if we do not get out there and get things rolling. Paul Cezanne
insisted that art must be inspired by emotions for it to be art. I agree because art is pretty much
an expression of emotions. The critical take ways from these readings is that one must be
persistent and strong to succeed in anything. Also, art is inspired by the immediate environment
and personal emotions.
Running head: JOURNAL AND RESPONSE
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One journal and one response
Name
Institution affiliated
Date
JOURNAL AND RESPONSE
2
Journal
Chapter 7 “From School to the Working World”
In ‘From School to the Working World,’ Daniel Grant answers one of the greatest
dilemmas for art graduates. Specifically, many art students get into a ‘what not’ situation once
they leave school, and many of them have it very rough getting a job. Grant suggests that most
art graduates are torn between earning a living and “building a track record of exhibitions and
eventual sales,” (p. 148). According to Grant, the immediate choices graduates make have a
direct impact on their art careers. Although this is not surprising, it is interesting to know that
many art graduates often make choice that push them away from art.
Grant points out to the fact that most graduates “may say that they plan to take ten years
to make some money so that they can be an artist.” While this is noble, ten years is such a long
time to wait on one’s career. What’s more, “a job that does not somehow refer to one’s art
training may lead artists away from art permanently,” (p. 149). This is interesting because I have
personally seen it happen to an art graduate. Taking a job that is not related to art does make it
difficult for an art graduate to focus on building his/her career around art.
Grant proposes some interesting strategies that can help art graduates move from school
to the work environment. First, graduates should “join a local, state, or national artists’ club or
society or association” (p. 149). These should help not only in networking, but also in keeping
tabs with other professionals and getting information on exhibition opportunities. Secondly, one
can also subscribe to local art magazines as these help in information provision. Thirdly, art
graduates can consider taking a weekend teaching job in their area of speciality as a way of
maintaining the momentum and keeping one’s artistic mind occupied with artistic content. I find
JOURNAL AND RESPONSE
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this chapter very interesting on the whole because it speaks about practical issues that have an
impact on the lives of art graduates.
Reading Response
Sean Adams Interviews Chip Kidd
The interview with Chip Kidd is, if anything, hilarious. It really brings out the humour in
Kidd, and it is impossible not to like him. Kidd is one of the best artists we have on the planet,
and his brief interview with Sean Adams proves exactly that. From the interview, I have gained a
lot of insight. For example, Kidd insists on being different from the rest. He comments that “I’ve
just never been inclined to wear black,” in reference to a question about why he doesn’t wear like
the other artists. As an artist, as Kidd suggests, being different is really what sets someone from
the crowd. It is really what makes some’s work different. From this, I learn that to be unique, one
must learn how to be different and avoid getting all charged up for what’s trending or what’s
fashionable.
According to Kidd, artists should not be too fast to impose restrictions on themselves as
he says he quite cannot get his head around why “any designer, of anything, would want to
impose the kinds of restrictions on themselves that you mention.” He suggests that artists should
free themselves from restrictions and incorporate a “wide range of formal choices” in their work.
In addition, Kidd says he doesn’t like to have his designs thrown away. This reminds artists to
create designs that last for long: the ones that can be achieved and used by future generations. I
find Kidd very interesting. In this interview, he makes very practical comments that any artist
should consider employing in their careers and daily lives.
JOURNAL AND RESPONSE
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References
Grant, D. (2010). The business of being an artist. Regnery Publishing.
Sean Adams Interviews Chip Kidd, http://www.adamsmorioka.com/step-qa-chip-kidd
Read chapter 3 “Expanding the Area of Sales and Income” of
(The Business of Being an Artist)
What 2 things did you find interesting in this chapter? Record your response
in your journal.
Readings (Art in Theory) for February 7, 2019:
a. Mike Kelley 1099-1102
b. Don Judd
1139-1143
c. Kasimir Malevich
293-298
d. Excerpt from How to Grow As A Graphic Designer by Cathy Fishel
http://www.adamsmorioka.com/how-to-grow-as-a-designer
e. Sean Adams interviews Cheryl Heller,
http://www.adamsmorioka.com/step-qa-cheryl-heller
f. Video: Louise Bourgeois, “Identity” :
http://www.art21.org/videos/segment-louise-bourgeois-in-identity
Readings/video response:
What key issues in these readings/video do you agree or disagree with?
Explain why. Pick one of the artists that have impressed you. In your journal,
write at least a page on your reflections about your selected artist’s ideas.
Week Summary
Review your written responses of your reading, writing and studio journal
assignments over the last three weeks (Jan 24, Jan 31 and Feb 7). We have
read and discussed topics such as your biographic information in relation to
your art career, assessment of your art, materials, media, techniques and art
making environment. Write a one or two paragraph summary of your reading,
writing and studio journal assignments of these 3 weeks.
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