Marketing Strategy Ben and Jerrys Website http://www.benjerry.com Based on Ben & Jerry’s website, can you determine the characteristics of the firm’s custo

Marketing Strategy Ben and Jerrys Website http://www.benjerry.com Based on Ben & Jerry’s website, can you determine the characteristics of the firm’s customers?How are these customer groups related to selling ice cream?How is Ben & Jerry’s website used to collect customer information?

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