MKT571 Wk6 Issues In Producing & Marketing A Product Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or servi

MKT571 Wk6 Issues In Producing & Marketing A Product Assess in a maximum of 700 words the ethical, legal, and social issues
affecting your product or service in two markets: the United States and
one international market Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and
ethical issues that may arise with their product or service and the implications of decisions made
within those frameworks. It is designed to help the learners understand ethical and legal issues
related to marketing practices. This knowledge helps to prevent such issues when developing the
marketing strategies in their marketing plan. The executive overview of the marketing plan is not a
summary and conclusion, but an overview of what the plan entails and what it does not address.
Assignment Steps
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as
outlined in the grading guide. It is not a separate paper.
Producing and marketing a product without regard to ethical, legal, and social considerations is
detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or
service in two markets: the United States and one international market. Domestic market generally
means the market where the company headquarters are located. If you choose a domestic market
that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added
to the Target Market section of your Marketing Plan.
Include the following:
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Develop a process to monitor and control marketing performance. This process could be a
flowchart but a flowchart is not required (flowcharts do not count towards your word count
requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements
to include in your marketing plan:
•
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Required executive summary elements:
o Strategic Objectives
o Products or Services
Optional executive summary elements:
o Resources Needed
o Projected Outcomes
Integrate the previous weeks’ sections, social, ethical, and legal implications, and executive
summary into the marketing plan. Incorporate corrections and suggestions from the instructor’s
weekly feedback. The marketing plan should be a minimum of 3,850 words and include the
following:
•
•
•
•
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Incorporate Understanding Target Markets (Week 2)
Incorporate Promotion and the Product Life Cycle (Week 3)
Incorporate Price and Channel Strategy (Week 4)
Incorporate Marketing Communication and Brand Strategy (Week 5)
Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks’ individual assignments in your
marketing plan.

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