Rasmussen College Fiscal Policy Effects on Consumers PP Presentations For your final course project assignment, you will compile each of the module course

Rasmussen College Fiscal Policy Effects on Consumers PP Presentations For your final course project assignment, you will compile each of the module course project submission into a PowerPoint Presentation to demonstrate your ability to provide a comprehensive presentation on the chosen course project product.

Topics that will be incorporated into your final course project assignment include:

How does an increase in fiscal policy affect consumers’ ability to purchase the iPhone 6 plus?
How does a decrease in fiscal policy affect consumers’ ability to purchase the iPhone 6 plus?
Does monetary policy affect the sale and purchase of the iPhone 6 plus in a negative manner?
Does monetary policy affect the sale and purchase of the iPhone 6 plus in a positive manner?

Your PowerPoint Presentation should include the following:

Title slide
Introduction slide
Two or more slides per assignment
Summary slide
Reference slide Running Head: CONSUMER DEMAND ANALYSIS
Consumer Demand Analysis
James E Riley Jr.
1
CONSUMER DEMAND ANALYSIS
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Consumer Demand Analysis
Introduction
Apple is among the leading companies in the industry of technology and therefore,
consumer spending on the purchase of its products and economic fluctuations have broader
implications to its sales. After the launch of iPhone 6 Plus and iPhone 6, the Apple achieved a
sales of more than 10 million phones within the first three days (Worstall, 2018). The huge sale
was significant to the revenues of the company, although it may be a demonstration of great
challenges in the future. The following paper discusses the consumer demand analysis of iPhone
6 Plus. Some of the main issues that will be discussed are impacts of economic fluctuations to the
sale of iPhone 6 Plus and the different causes of unemployment.
Economic Fluctuations and the Sale of iPhone 6 Plus
The revenue for large multinational companies tends to be cyclical, where there are higher
earnings alternating with lower earnings. Since iPhone 6 Plus was very successful in the market,
the company experienced an extremely high sale, which evidently would be followed by a period
of extremely low sales (Worstall, 2018). Initially, the sales of the phone were not impacted upon
by economic fluctuations, since people were waiting and were prepared to make their purchases.
The demand for the iPhone 6 Plus was high and customers had no need for replacing their phones
after a few months of purchase. This supercyclic has impacts on the sales of iPhone 6 plus because
of the natural product cycle. The sale of the product is not affected by economic fluctuations since
the phone is costly compared to the others in the market but consumers are still making their orders
for the product (Worstall, 2018). However, the increased sale of the product being experienced in
the economy is expected to have economic impacts on the future sales because of the law of
demand and supply.
CONSUMER DEMAND ANALYSIS
3
Type of Unemployment in Contraction of Economies
The type of unemployment that will be experienced after the contraction of Chinese and
American economies will be cyclical unemployment. This form of unemployment will be caused
by the cyclical business cycle of the two economies due to the fall in the demand for goods and
services (Mirzayev, 2018). The reduction in the demand will force the businesses in the two
economies to lay off many employees with an aim of reducing their costs of operations. More
unemployment will be created because the laid-off employees will have little or no money to make
their purchases of commodities leading to even lower demands.
Four Causes of Unemployment and iPhone 6 Plus
Structural factors cause unemployment when the demand for labor is lower than its supply
in an individual market. It is contributed by a long-term decline in the demand for goods and
services in an industry leading to fewer work positions and therefore a lower demand for labor
(McBride, 2018). This cause has not affected the production of iPhone 6 Plus so far because its
demand is still high in the market.
The voluntary cause of unemployment is experienced when people chose to remain
unemployed rather than take the available job opportunities. For example, people may choose to
remain unemployed because they consider the wages as below their standards. This cause of
unemployment does not affect the market for iPhone 6 Plus because Apple is a large multinational
company with attractive benefit packages that are aligned to the minimum wage policy.
The cyclical cause of unemployment is experienced when the production is below the full
capacity, which leads to a fall in demand. This form of unemployment can affect the production
of iPhone 6 Plus due to the natural product cycle.
CONSUMER DEMAND ANALYSIS
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The frictional cause of unemployment is experienced when people take time before
securing employment (McBride, 2018). An example is a period that can be experienced by
graduates after colleges before they secure their first employment. This cause of unemployment
does not affect the production of iPhone 6 Plus.
Unexpected Inflation and the Sales of iPhone 6 Plus
Unexpected inflation will decrease the purchasing power of the consumers in the American
market (McBride, 2018). The inflation will stagnate wages and income while increasing the cost
of iPhone 6 Plus. The consumers will strain in purchasing the product, and some will not afford to
purchase it. The overall result will be a reduction in the demand and the sale of iPhone 6 Plus.
Conclusion
The above discussion addresses the consumer demand analysis of iPhone 6 Plus. Some of
the main issues that have been discussed include the impacts of economic fluctuations to the sale
of iPhone 6 Plus, the type of unemployment that can be experienced in the reduction of Chinese
and American economies, causes of unemployment and the impacts of unexpected inflation to the
sale of iPhone 6 Plus.
CONSUMER DEMAND ANALYSIS
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References
McBride. C (2018) How Does Inflation Effect The Purchasing Power of Money? Accessed on
03/05/18 from http://smallbusiness.chron.com/inflation-effect-purchasing-power-money696.html
Mirzayev. E (2018) Impact of the Chinese Economy on the U.S. Economy. Accessed on 03/05/18
from https://www.investopedia.com/articles/investing/072915/impact-chinese-economyus-economy.asp
Worstall. T (2018) Fun Number: Apple’s iPhone 6 Is, Alone, Producing 10% Of All US Economic
Growth Apparently
Running head: MARKET STRUCTURE
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Market Structure Classification
James E Riley Jr.
April 2018
MARKET STRUCTURE
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Market Structure Classification
The iPhone 6 plus is a premier device, being one of the most sold devices by Apple Inc.
the phone brings to play features and functionalities that are still unrivaled in the market. The
following discussion endears the device to the audience the market structure that best suits the
device, with the market characteristics that align with the same. It then discusses how the price
and quantity is determined for the iPhone 6 Plus, before identifying the market competition it
faces. The influence of the competition in the market is analyzed then with an evaluation on
whether the said competition compromises the market by engaging in price discrimination and
culminates in an analysis of cellular phone alignment with the game theory.
Market structure
The market structure that best befits the product is the monopolistic market, with the
players in the market producing almost similar products that are differentiated by branding or
packaging (Auer & Schoenle, 2016). The mobile phone industry is comprised of many players
who sell the same products which are separated by branding. Players such as Samsung have
products that match the functional prowess of the iPhone 6 plus with the only difference being
the brand. These market characteristics are therefore in tandem with the features and
circumstances of the device.
Price and quantity
The players in the market produce almost similar products that are differentiated by
branding or packaging. Therefore, the product company has no means of dictating the price on
its own and therefore relies on the prevailing market rates to determine the same. As to quantity,
MARKET STRUCTURE
the company cannot afford to produce the device in mass, and introduces a few units to test
market reaction before embarking on mass production.
Competition
The mobile phone industry is comprised of many players who sell the same products
which are separated by branding. Players such as Samsung have products that match the
functional prowess of the iPhone 6 plus with the only difference being the brand. Apart from
Samsung, which is the company’s greatest competition, other players have introduced devices
that have more superior qualities albeit at a lesser cost (Hong & Li, 2017). The competition
definitely has an influence on the market as they dictate the trends as well as the pricing range,
considering the fact that the market structure is monopolistic.
Price discrimination
Considering the nature of the market and the market structure, the players have an
influence on the market as they dictate the trends as well as the pricing range, considering the
fact that the market structure is monopolistic. In a bid to control the market forces, the
competition may decide to reduce their prices so low so as to alienate the iPhone 6 plus.
Therefore, the competition applies price discrimination in dealing with the device.
Prisoner’s Dilemma
This is a concept that forms part of the game theory that proposes that there are some
forces or players in the game who would not work together, even if in doing so, they would be
mutually benefitting each other. In the cellular market, the players are so competitive to the
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MARKET STRUCTURE
extent that they would not consider pooling their resources to work together even if the said
collaboration would be beneficial to both of them.
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MARKET STRUCTURE
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References
Auer, R. A., & Schoenle, R. S. (2016). Market structure and exchange rate pass-through. Journal
of International Economics, 98, 60-77.
Hong, G. H., & Li, N. (2017). Market structure and cost pass-through in retail. Review of
Economics and Statistics, 99(1), 151-166.

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