BBA3201 Columbia Southern Unit V Nike Brand Pricing Strategy Assignment InstructionsIn Unit V, you selected your favorite brand and described the reasons w

BBA3201 Columbia Southern Unit V Nike Brand Pricing Strategy Assignment InstructionsIn Unit V, you selected your favorite brand and described the reasons why
this brand is so appealing to you. For this assignment, you will use your
favorite brand to create an analysis that identifies the strategic direction
of price and promotion. In this assignment, you will research and provide pricing examples
that compare and contrast various factors that influence
promotional strategies for each of the five pricing strategies:
premium pricing, penetration pricing, economy pricing,
psychological pricing, and promotional pricing. Next, you will determine which pricing strategy is represented by
your brand’s price and discuss why (or why not) the pricing
strategy is effective. Finally, you will discuss if the pricing strategy is aligned with
the messaging strategy in the promotions. For example, if the
pricing strategy is premium pricing, do the promotions
communicate the high value of the brand? You must reference at least two articles from business-related or news
websites. All paraphrased and quoted material must be cited and referenced.
You will create a four-page Word document, not counting the title and
reference pages. UNIT VI STUDY GUIDE
Pricing Strategy
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
5. Examine an organization’s pricing strategies.
5.1 Research examples of premium pricing, penetration pricing, economy pricing, psychological
pricing, and promotional pricing.
5.2 Discuss the effectiveness of select pricing strategies.
7. Explore factors that influence promotional strategies.
7.1 Compare and contrast factors that influence promotional strategies for each of the five pricing
strategies.
7.2 Discuss pricing strategy alignment with the messaging strategy in promotions.
Course/Unit
Learning Outcomes
5.1
5.2
7.1
7.2
Learning Activity
Unit Lesson
Article: “Pricing Strategies and Policies”
Video: Starting a Salon: The Startup Experience
Video: Modern Marvels: Supermarket
Video: The Four P’s, Part 1: Product and Pricing
Video: The Four P’s: Marketing Strategies
Video: Managing Your Business: Prices, Finances, and Staffing
Video: Inside American Airlines
Unit VI Research Project
Unit Lesson
Article: “Pricing Strategies and Policies”
Video: Starting a Salon: The Startup Experience
Video: Modern Marvels: Supermarket
Video: The Four P’s, Part 1: Product and Pricing
Video: The Four P’s: Marketing Strategies
Video: Managing Your Business: Prices, Finances, and Staffing
Video: Inside American Airlines
Unit VI Research Project
Unit Lesson
Article: “Pricing Strategies and Policies”
Video: Starting a Salon: The Startup Experience
Video: Modern Marvels: Supermarket
Video: The Four P’s, Part 1: Product and Pricing
Video: The Four P’s: Marketing Strategies
Video: Managing Your Business: Prices, Finances, and Staffing
Video: Inside American Airlines
Unit VI Research Project
Unit Lesson
Article: “Pricing Strategies and Policies”
Video: Starting a Salon: The Startup Experience
Video: Modern Marvels: Supermarket
Video: The Four P’s, Part 1: Product and Pricing
Video: The Four P’s: Marketing Strategies
Video: Managing Your Business: Prices, Finances, and Staffing
Video: Inside American Airlines
Unit VI Research Project
BBA 3201, Principles of Marketing
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Reading Assignment
UNIT x STUDY GUIDE
Title
In order to access the following resources, click the links below. Note: The transcript for each video is
available to view and/or print by clicking on the “Show Transcript” tab on the right side of the video page.
You are only required to view the following portion of the video below: Segment 28 titled “Pricing” (2:27 in
length).
Business2Learn (Producer). (2011). Starting a salon: The startup experience [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=47846&loid=139611
You are only required to view the following portion of the video below: Segment 12 titled “Supermarket Pricing
Stretegies” (2:01 in length).
Cambou, D. (Executive Producer), & Jones, R. (Writer & Producer). (2006). Modern marvels: Supermarket
[Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=42910&loid=103061
You are only required to view the following portions of the video below: Segments 2 titled “The Second P:
Pricing” (3:03 in length) and 3 titled “Price Elasticity and Pricing Strategies” (5:19 in length).
Hopewell, L. D. (Producer), & Deege, R. (Director). (1998). The four P’s, part 1: Product and pricing [Video
file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=10142
You are only required to view the following portion of the video below: Segment 5 titled “Pricing Strategies”
(2:02 in length).
Pearce, M. (Director). (2009). The four P’s: Marketing strategies [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=41111&loid=88030
You are only required to view the following portion of the video below: Segment 2 titled “Pricing the Product or
Service” (4:25 in length).
Walko, D. S., Kloza, B. (Executive Producers), & Dimoff, D. (Director). (2011). Managing your business:
Prices, finances, and staffing [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=42251&loid=116112
You are only required to view the following portion of the video below: Segment 10 titled “Airline Ticket
Pricing” (4:33 in length).
Weitzner, M., & Greenberg, P. (Producers). (2006). Inside American Airlines [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla
ylists.aspx?wID=273866&xtid=39098&loid=58240
Additional Reading Assignment:
In order to access the following resource, click the link below.
Monger, B. (2012). Pricing strategies and policies. Retrieved from
Pricing Strategies and Policies
BBA 3201, Principles of Marketing
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Unit Lesson
UNIT x STUDY GUIDE
Title
Click here to access the Unit VI Lesson presentation. (Click here to access the PDF version of this
presentation.)
BBA 3201, Principles of Marketing
3

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