MKG530 Grantham University Shas Holiday Decor Marketing Plan Paper You have been building pieces of your Marketing Plan each week throughout this course. T

MKG530 Grantham University Shas Holiday Decor Marketing Plan Paper You have been building pieces of your Marketing Plan each week throughout this course. This week it is time to put all the pieces together and add the “executive summary”. The executive summary is a brief overview of your plan, usually 1 – 2 pages long, and is placed at the beginning section of the Marketing Plan.

You will use your assignments from the previous weeks to complete your Marketing Plan. Additional information may also be used/required. Be sure to incorporate any feedback you may have received from your instructor when submitting your final Marketing Plan.

Your Marketing Plan should include (but is not limited to):

The requirements below must be met for your paper to be accepted and graded:

Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. Marketing Plan Template
Use the following template to create your marketing plan.
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Business Name]
Marketing Plan
Prepared: [Date prepared]
Marketing Plan Summary
[Please complete this page last]
[Your marketing summary should be completed last and should be no longer than a page
focussing on why your business is going to be successful. This one-page section should
briefly summarize the body of your plan.]
The Business
Business Overview
Products/Services
Vision Statement
Goals/Objectives
Mission Statement
The Market
Target Market
Marketing Strategy
The Finances
Briefly outline your sales forecast.
Business Overview
S.W.O.T. Analysis
Strengths
Weaknesses
[e.g. High traffic location]
[e.g. High rental costs]
Opportunities
Threats
[e.g. build on customer and brand loyalty]
[e.g. Cash flow problems]
Market Position
Unique Selling Position
Anticipated Demand
Pricing Strategy
Value to Customer
Growth Potential
Customers / Clients
Customer Demographics
Key Customers
Customer Management
Competitors
Marketing Research
Market Targets
Environmental/Industry Analysis
Marketing Strategy
Advertising and Sales
Advertising and Promotional Strategy
Social Media Strategy
Sales Strategy
Sales and Distribution Channels
Monitoring/Measurement Activities
Reviewing the impact of your marketing should be a periodic activity.
Shafonia Johnson
Sha’s Holiday Décor
Marketing Plan
Prepared: February 3, 2019

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